The furniture company
Møbelkompagniet upgrades showroom with digital price tags
As a leading furniture company, The Furniture Company is known for quality furniture and an innovative approach to retail. In their efforts to create a unique and engaging showroom experience, Møbelkompagniet has equipped their furniture with digital price tags from Delfi Technologies.
Every month, Møbelkompagniet ships more than 500 sofas to happy customers. Møbelkompagniet also designs their own furniture. This means that many of their products are unique to the company. It is not furniture that can be purchased at other furniture stores.
With own-brand furniture and a successful webshop, Møbelkompagniet’s furniture has quickly found its way into many Danish and European homes. The company’s online sales account for 90% of revenue, and with the new showroom, it will also be possible for customers to feel the good quality and sit in the furniture before making the right decision.
Need for digital price tags
The decision to implement digital price signs was made even before the opening of the new showroom. Møbelkompagniet chose to invest in digital signage based on a clear need to have dynamic prices in their showroom. They wanted a solution that could update the prices of the products in the showroom in line with the many promotions on their webshop.
After a brief online search for possible suppliers, Møbelkompagniet found that the digital price tags from Delfi Technologies were perfect for this purpose.
"3 weeks before we were due to open our showroom, we contacted Delfi Technologies in order to get digital price signs. Even with the short deadline, we still managed to finish the new signage."
– 3 weeks before we were due to open our showroom, we contacted Delfi Technologies with a view to getting digital price signs. Even with the short deadline, we still managed to finish the new signage, says Victor Wøhlk Lauritsen, Marketing & Sales Manager at Møbelkompagniet.
Link from showroom to webshop
The digital price tags from Delfi Technologies are connected to Møbelkompagniet’s webshop. This ensures that prices are always up to date in the showroom. The alternative is paper signs, but that requires a huge amount of time and coordination for a company like Møbelkompagniet.
At Møbelkompagniet, it is the marketing department that prices the products on the webshop. This means that marketing had to coordinate with the store employees every time a price on a product had to be changed. The paper sign would then have to be made, corrected and set up. A workflow that would most likely create pricing errors, which can ultimately be costly if the product is labeled incorrectly.
Dynamic pricing - and it looks good
One of the most important factors for the new signage was the visual expression. The digital price tags can present the furniture in an aesthetically pleasing way and attract customers’ attention.
In the long term, Møbelkompagniet will also be able to display different prices for different types of wood on their dining tables, for example. That way, customers can quickly and easily see price differences, which makes it easier and faster for customers to decide which piece of furniture to buy.
On the signs, Møbelkompagniet also shows different measurements. It could be a dining chair that has a seat height, a back height, etc. This makes it possible for the Furniture Company to display detailed descriptions of their quality products exactly as they deserve.
The digital price tags are controlled using a wireless antenna connected to the internet. Together with Delfi Technologies’ cloud software, the antennas send data to all signs when changes are made to data from the webshop. This means that all you need is an internet connection and some data to use the signs.
About Møbelkompagniet
Møbelkompagniet is one of Denmark’s leading furniture companies that specializes in delivering stylish and quality furniture to customers’ homes. With their dedication to innovation and customer experience, they have created a strong brand known for their unique showroom experiences and modern approach to furniture retail.
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