Denmark's largest grocery chain Netto has completed a major optimization project with the intent to improve the labeling in its stores. The goal is a clear improvement in the customers' ability to navigate in the store and find the right items. At the same time, the new labeling concept has improved the associate workflows.
We all know this - it can seem overwhelming to navigate between store shelves and find the right items, or exactly the offer you are looking for. Netto has found a solution for that after having worked intensively on an optimization project with the launch of a new labeling concept.
The project consists of a collaboration with the IT company Delfi Technologies, which has helped and advised Netto throughout the process of improving the labeling in the stores. This has happened through an implementation of new signage that will help and inspire customers.
- From the very beginning, our ambition has been to launch a new concept that first and foremost makes it easier for our customers to read and decode the signage, so they can find exactly what they are looking for. In parallel, we have looked at how we can optimize the associate workflows in connection with promotional changes, which always entails several updates in the stores, says Michael Tilsted, Senior Director - Head of Sales Operations at Netto.