From webshop to collectors’ mecca: How Rogerz is digitising its store in Field’s

From webshop to the fastest-growing trading card universe in the Nordics. At Rogerz in Field’s, digital price tags from Delfi Technologies keep prices and product data synchronised between the webshop and the physical store—and free up time for what really matters: the customers.

Rogerz has grown from a small webshop in Ringsted into the fastest-growing trading card universe in the Nordics. In the store in Field’s, digital price tags from Delfi Technologies keep prices and product data synchronised between online and the physical store—and free up time for what really matters: the customers.

In just a few years, Rogerz has made the leap from niche to a Nordic frontrunner in Trading Card Games (TCG), and has now become the fastest-growing specialist store for Trading Card Games (TCG) in the Nordics—a brand that brings together thousands of passionate collectors both online and in a physical universe.

With the opening of the store in Field’s, Rogerz has created a collectors’ universe that is at once geeky, inspiring and family-friendly.

The shelves are packed with Pokémon, One Piece, Magic: The Gathering, Disney Lorcana and much more—and whether you are a beginner, a collector or an experienced player, the Rogerz team is ready to advise you on everything from starter decks and boosters to sleeves, binders and accessories.

When experience and technology go hand in hand

For Rogerz, growth is not only about range and experience, but about creating a cohesive universe across platforms.

Behind the scenes, the company has built an efficient digital setup where the webshop and the physical store operate as one.

With digital price tags from Delfi Technologies, Rogerz can automatically synchronise prices, product information and campaigns between their online universe and the store in Field’s.

Efficiency, accuracy and flexibility—in real time

When a price changes online, it is automatically updated in the store. This ensures a consistent pricing strategy, fewer errors and a faster response to the market—without staff having to spend time on manual updates.

The digital price tags free up time for what matters most: advice, events and community.

“For us, digital signage is not only about efficiency—it is about creating a modern and flexible store where our employees can spend their time on what they are passionate about: the customers and the collectors’ universe. With the digital price tags from Delfi, we can update prices centrally, respond quickly to changes and at the same time give the store a clean, professional look,” says Anders Ejsing, Co-founder & Partner at Rogerz.

When online and offline become one universe

For Rogerz, it is crucial that the store in Field’s reflects the same identity and professionalism that customers encounter online.

With digital price tags from Delfi Technologies, it becomes possible to maintain consistency in brand, price and information across channels—an essential element in modern omnichannel retail.

“We want to show that you can combine geek culture, passion and digitisation in one store—and still keep the soul,” says Anders Ejsing.

Digital solutions that create value

For Delfi Technologies, the collaboration with Rogerz is about showing how technology can strengthen retailers that think digital from the outset.

Digital price tags provide flexibility, accuracy and efficiency—and create a seamless connection between e-commerce and the physical store.

Whether you run a specialist store or a larger chain, Delfi Technologies helps connect the digital universe with the in-store customer experience.