XL-BYGG Knarvik has chosen digital price tags from Delfi Technologies

Mestergruppen, one of Scandinavia’s largest DIY groups, has entered into a strategic partnership with the IT company Delfi Technologies for a digital signage solution for its member stores. XL-BYGG Knarvik in Norway is one of the DIY stores that has chosen the benefits of this solution.

Through the collaboration with Delfi Technologies Mestergruppen is able to offer its member stores access to a range of business opportunities and benefits with digital price tags. Member stores in Norway and Sweden include chains such as XL-BYGG, Byggtorget, Fargerike, Kulør, Mal Proff and VVS Norge.

Overall, digital price tags offer various benefits, including increased flexibility and the ability to implement price changes faster and more efficiently. This solution also helps reduce errors and ensures that customers always see the current price on the shelf – benefiting both customers and employees.

– We want to use electronic shelf labels in our DIY stores to streamline work processes and free up time that we can spend with our customers. The choice fell on Delfi Technologies because of price, short delivery time, good customer service and because they have a good solution for reusing labels,” says Håvard Persen, Category Manager at Mestergruppen.

technology helps manage frequent price changes

In a world where exchange rates and purchase prices are constantly fluctuating, most stores, especially in the Swedish and Norwegian markets, are faced with the challenge of maintaining the right contribution margin and ensuring competitive prices on the shelves. Fortunately, modern technology can step in and make this task much more manageable. With constant exchange rate changes and shifting purchase prices, digital price tags are an invaluable resource for retailers. – In recent years, we have experienced more frequent price adjustments. These digital shelf labels help us make our work easier, because we know the moment a new price appears in our system, it has already been updated in the store,” says Kenneth Toft, General Manager at XL-BYGG Knarvik and continues – Now we can spend all our time meeting the customer as we can walk into the store instead of going to the shelves and changing paper labels. Read more about: Digital price tags help optimize sales prices An extra help in everyday life Now XL-BYGG Knarvik no longer has to worry about remembering signage updates for price changes, new promotions or updating product information – it all happens automatically. – The biggest challenge was that the online store updates itself automatically. It could take one, two, or at worst a week before we had time to update it. This creates uncertainty for a customer who has seen a price online and sees a different price in the store,” explains Kenneth Toft. – So it was also important for us to find a supplier with whom we quickly established a good dialog and who quickly understood our needs. We are incredibly happy that we have chosen Delfi as our partner,” he adds.

mobile app helps employees

In a DIY store like XL-BYGG Knarvik, there are many products and signs to keep track of. Therefore, you need a quick overview of the system to be able to find signs with any errors – it may be out of coverage, a product may not be created in the system and the sign can therefore not retrieve product information, etc. You can get an overview of all this via a mobile app(BreeceGo) with everything from display status to an overview of the wireless antennas that send and receive information between the signs and XL-BYGG’s ERP system. – The app is very easy to use. It gives an overview of the status of the antennas with signs that are in use and possibly how many signs that for one reason or another have some kind of error that means we need to check them,” says Kenneth Toft. Read more about: Mestergruppen has entered into a group agreement with Delfi Technologies for digital signage solution