Goecker has sold photo equipment to professionals, companies and institutions for more than 150 years. The company is now in the process of expanding their customer base to photo enthusiasts and businesses looking for professional photo equipment. This means that the Goecker store has changed its company profile: From being a shop focusing on a niche of professional photographers and on the close relationship between staff and customers, to a store with far more new customers having diverse backgrounds. Breece System with electronic shelf labels helps to profile the store to Goecker’s customers.
Christian Carl Christiansen, director of Goecker A/S, says:
"We are expanding our customer base, and this brings along several "first meetings" with new customers. We want our customers to feel welcome - and we want them to understand quickly that we are focusing on quality and high service levels. The new electronic shelf labels are playing a major role in this process. First of all our electronic shelf labels offer us the possibility to display product prices with and without VAT, as well as the opportunity to show the leasing prices. Furthermore, the display dimensions are bigger, so that we also have the opportunity to show relevant product specifications. This gives new customers a good overview of the products and a greater feeling of secureness. Last but not least it is important to say that our electronic shelf labels are a professional element in our branding process."