Electronic shelf labels help to profile store

Breece System with electronic shelf labels helps to profile the store to Goecker’s customers

Goecker has sold photo equipment to professionals, companies and institutions for more than 150 years. The company is now in the process of expanding their customer base to photo enthusiasts and businesses looking for professional photo equipment. This means that the Goecker store has changed its company profile: From being a shop focusing on a niche of professional photographers and on the close relationship between staff and customers, to a store with far more new customers having diverse backgrounds. Breece System with electronic shelf labels helps to profile the store to Goecker’s customers.

New electronic shelf labels

Christian Carl Christiansen, director of Goecker A/S, says:

"We are expanding our customer base, and this brings along several "first meetings" with new customers. We want our customers to feel welcome - and we want them to understand quickly that we are focusing on quality and high service levels. The new electronic shelf labels are playing a major role in this process. First of all our electronic shelf labels offer us the possibility to display product prices with and without VAT, as well as the opportunity to show the leasing prices. Furthermore, the display dimensions are bigger, so that we also have the opportunity to show relevant product specifications. This gives new customers a good overview of the products and a greater feeling of secureness. Last but not least it is important to say that our electronic shelf labels are a professional element in our branding process."

Focus on sales and service

After the installation of the electronic shelf labels it has become far easier for the shop assistants to have focus on sales and service. Kenneth Lauritzen, shop assistant at Goecker, says:

”The talk with our customers – and in general the entire sales process – has become much easier. In the past, we had to interrupt our sales dialogue and leave the customer for a while, as we needed to check out product prices. In order to be able to tell the customer the exact prices, we had to look them up in our computers and needed to calculate leasing prices as well. Now we have all information available directly at the product shelves – to the delight of our customers and our selves. Finally it also has become easier to make upselling.”

Omnichannel strategy

Goecker has an omnichannel strategy giving customers a valuable experience on all companies’ sales channels. As a result, Goecker also invests in online sales.

Christian Carl Christiansen says:

“We are a player in a market with constant dynamic price movements and we therefore have to adjust our prices accordingly. With our ESL solution from Delfi Technologies we only have to change the prices at one single location, but the changes are effected on all sales channels. Thus, we do not need to waste our time on remembering to replace price tags any longer.”

Implementation process

Regarding the implementation process of the Breece System at Goecker Christian Carl Christiansen says:

“It was an easy decision to make. We had heard about the solution from a Norwegian company, which is similar to ours. The solution was of big value for the comapny so I was sure that it also would be of great value for us. The installations process was easy and we have only positive experiences with the Breece solution. Now we are planning to integrate our stores in Aarhus and Stockholm."

Breece System

Breece System: Digital in-store communication Dynamic solutions with electronic shelf labels, digital signage, Cloud software and much more Breece System is our dynamic in-store communication platform, including the market...
Electronic Shelf Labels

The market leading fully graphic electronic shelf labels With our fully graphic electronic shelf labels you can remotely change prices and promotions in seconds - across one store or thousands. Featuring the latest...
POS solutions

Give your customers the best buying experience by choosing the optimal POS solution (point of sale, cash point, check-out, etc.). In cooperation with the largest and the most innovative developers and suppliers of POS solutions...
Label print solutions

Whatever your labelling and print needs are, Delfi Technologies has the right solution. Labels with printed barcodes can be used to manage goods, prices, mechanical packing, etc. A solution of this kind is the best and simplest...
Wide format print solution

Our wide format print solution offers local businesses an excellent, flexible solution, by which to run sales and marketing campaigns of their own. For chain stores, our print solution frees up time and saves money. The...
Print solutions

We offer a wide range of print solutions, whether it is large poster print or label print - altogether we have the hardware and software to meet your needs.
A wide range of handheld terminals - Android & Windows

Delfi Technologies has a wide range of Android & Windows handheld terminals at its disposal. Each handheld product contains different features depending on its purpose and the industry in question. Some models are suitable...
Delfi Icons intuitive software solution

Delfi Icons is Delfi Technologies' intuitive software solution for handheld terminals. The solution offers complete control over the flow of goods while saving you man-hours, i.e. it saves you time and money. The software...
Software Solutions & Handheld Terminals

Our barcode solutions, which link to Android & Windows handheld terminals / PDA's, are the result of more than 30 years of experience. Over the years, we have fulfilled many customers' warehouse and work process optimisation...
Vision Digital Signage

Vision - the connected digital signage solution Vision is our digital signage solution, enabling you to boost sales by highlighting products and prices on TVs. The Vision add-on is a dynamic solution for retailers that want to...
ESL solutions

From front to back, our various solutions with electronic shelf labels (ESL) provide innovation and business organization, creating value for our customers. Get inspired here.