Breece System with electronic shelf labels helps profile store to customers

Goecker

September 14, 2016

Breece System with electronic shelf labels helps profile store to customers

Goecker has been selling photo equipment to professional photographers, businesses and institutions for more than 150 years, but is expanding its customer base to include photo enthusiasts and businesses that want professional equipment themselves. This means that the store has now changed its profile. From being a niche store with a close relationship between staff and customers, more new customers are now coming into the store. New price tags and electronic shelf labels from Breece System help to profile the store in relation to customers.

New electronic shelf labels are part of branding

Christian Carl Christiansen, Director of Goecker A/S explains:

“We are expanding our customer base, which means more first meetings. We want customers to feel welcome – and quickly recognize that we are a store with a focus on quality and high service. This is where the new shelf labels play a big role. First and foremost, we get clear price labeling with and without VAT, as well as the possibility to show the leasing price. With the larger displays, we also have the opportunity to show relevant product specifications. This gives new customers a good overview and greater peace of mind. It is definitely also a parameter that the electronic shelf labels are part of our branding as a professional partner.”

Electronic shelf labels make it easier to focus on service and sales

For the store’s sales staff, the electronic shelf labels have made it easier to focus on service and sales. Kenneth Lauritzen, sales consultant, explains:

“The conversation with the customer – and the whole sale – goes more smoothly. In the past, we had small interruptions when we had to leave the customer to check the price. We’d have to go and look up the price and maybe even calculate a lease price before we could answer price questions. Now we have the information at our fingertips, to the benefit of both us and the customer – and it’s also easier to upsell.”

"We have a solution that makes it easier for our salespeople and ensures up-to-date prices on all our sales channels."

Christian Carl Christiansen, Director, Goecker

Omnichannel strategy provides cohesive experience on sales channels

Goecker has an omnichannel strategy so that the individual customer gets one coherent and meaningful experience on all the company’s sales channels. Therefore, investments are also made in online sales.

Christian Carl Christiansen explains:

“We are in a market with a dynamic price development and have to adjust our prices continuously. With our solution from Delfi, we only need to change the price in one place and it is reflected in all sales channels. The task of constantly changing shelf labels and price tags has become a “non-task” – something we don’t have to think about.”

Easy deployment of the solution

Christian Carl Christiansen talks about the process of implementing the solution from Breece System:

“For us it was an easy decision. We heard about the solution from a Norwegian company that in many ways is similar to ours. They got great value out of it, so I was sure we would too. Installation and setup has been incredibly easy and we have had nothing but good experiences with the solution. Now we’re looking forward to adding our stores in Aarhus and Stockholm.”

Solutions

Goecker has chosen the Breece System with fully graphic electronic shelf labels, which with the wireless shelf labels can display multiple prices and relevant product specifications. Breece System ensures correct pricing at checkout and all sales channels.