Electronic Shelf Labels (ESL) & Digital Pricing with Breece System
Breece System from Delfi Technologies is a fully integrated solution for digital price tags and electronic shelf labels (ESL). Designed for supermarkets, retail chains, DIY stores, and specialty shops.
Trusted by leading companies
More than 4,600 active installations of our system across Europe
Flexible platform - Oceans of possibilities
We’d like to show you some of the key benefits and opportunities our digital price signs and Breece System can bring to your business.
What are digital price signs?
Digital price signs are a modern and innovative solution for presenting product information, prices and advertising on electronic shelf fronts. They are a replacement for traditional paper shelf fronts and the layout can be adapted to different sizes and formats of the shelves. Digital price signs enhance the in-store experience by delivering relevant, up-to-date product information.
How does electronic shelf labels work?
Digital price signs can display any type of information and the layout itself can be customized as desired for design and setup. The signs are typically used as electronic shelf fronts and show both product prices, product descriptions and other types of information. The digital price signs are often linked to a database (e.g. ERP system) which updates prices and information in real time.
What can digital price signs do?
Digital price signs can make a big difference to your business and to the customer experience in the store. Here are some of the many benefits of digital price tags:
Breece System add ons:
Breece System features:
What do customers say?
★★★★★
“The collaboration with Delfi and the electronic price signs is a central element in our strategy to ensure good customer experiences in the stores. It is an important tool that enables employees to focus on customers.”
★★★★★
“I am very pleasantly surprised at how easy it is to work with the solution. It is especially a huge relief when the campaigns change. It is a big job that we will be free of.”
★★★★★
“There is no doubt that all the advantages that the electronic price signage has provided have increased the well-being of the staff. There are very few people who think that the work task of printing price labels and then replacing them in the 11,200 m2 store is the funnest task in the world.”
Our latest case stories
Delfi Technologies enters the Austrian market with a pilot installation at the new Gutmann gas station in Thalgau
In December 2025, the newest Gutmann-OMV location in Thalgau was opened. Here, state-of-the-art technology, sustainable architecture, and exceptional comfort come together. The centerpiece is the Spar express Shop, where Delfi’s ESL solution was installed at the beginning of 2026. Within a very short time, the complete system with 1,460 ESL (1,400 ESL 2.4 and 60 EZL 2.8 Freezer) was installed and connected to the already standardized interface to Madic’s POS system, making it ready for use.
Sarfaarsuit Center opens in Nuuk: 9,000 m² new retail centre brings together shops, restaurants and technology
Pisiffik is behind one of the largest retail projects in Greenland in recent years. With Sarfaarsuit Center, Nuuk will soon have a new retail hub with international chains, modern store technology, a restaurant and a café.
ICA Nära Träslövsläge strengthens store operations with Delfi ESL
Digitalization continues to advance in the Swedish grocery retail sector, and an increasing number of ICA stores are choosing electronic shelf labels as a tool to improve operational efficiency. One of the latest is ICA Nära Träslövsläge, which has invested in Delfi Breece ESL from Delfi Technologies.
Hørsholm Pharmacy invests in the future of pharmacy operations with digital price tags
With digital price tags from Delfi Technologies, Hørsholm Pharmacy has modernised operations and the customer experience at Kongevejens Pharmacy and Rungsted Pharmacy. The solution ensures correct prices, legally required product information and clear promotions—while reducing manual work and freeing up more time for customer service and professional advice.
