Ditur
Ditur.dk: Now with digital prices in flagship store in Aarhus
The growth comet Ditur, known from the likes of Løvens Hule and a massive social media presence, opened its first store in the heart of Aarhus in 2021. To make web prices and in-store promotions visible, Ditur has implemented digital price tags from Delfi Technologies.
You are quickly impressed by the beautiful and well-appointed store that houses Ditur’s flagship store in central Aarhus. The store’s interior is cozy and offers a different experience than what you normally expect from a jewelry and watch store. The store’s hundreds of different watches are beautifully presented in fine, uniform showcases.
At Ditur, customers are greeted by friendly and smiling staff who immediately offer customers a cup of coffee or sparkling water before the hunt for the perfect watch begins. The staff strive to give all customers the same great experience – regardless of the price range of the watch. Ditur sells both well-known brands such as Festina, Seiko, Jaguar and more, but also their own watches in brands such as Dissing, Milani, Kensington, Studsgaard and Lugano and more.
"We often have different promotions and offers in the store and on the webshop. It's especially important to us that the prices in the store always match the prices and promotions we have on the webshop. We can now do that with Delfi's solution."
Scandinavia’s largest webshop with watches and jewelry
Ditur has been on an impressive growth journey. The company started in 2014, had a turnover of DKK 2 million in 2015, and in 2021 has reached a turnover of DKK 200 million.
With impressive success online, Ditur also made the decision for a physical presence. Therefore, they opened the store in Aarhus. However, Ditur needed a smart way to highlight various promotional prices in the store, which frequently change in connection with the webshop’s prices. At the same time, they were looking for a solution that would also fit in with the store’s exclusive look. Therefore, the choice fell on Delfi Technologies and the solution with digital price tags.
– We often have different promotions and offers in the store and on the webshop. It’s especially important to us that the prices in the store always match the prices and promotions we have on the webshop. With Delfi’s solution, we can now change promotional prices synchronously with the webshop prices,” says Theis Hollænder, Retail Manager at Ditur.
The same digital prices in the webshop and physical store
Ditur has chosen to use the large digital price tags (Chroma 125), which are divided into approx. 20 fields, where each field is associated with a product. The sign is attached to the back of the stand, so this way you don’t need to have a price tag on each product in the confined space. Each field on the sign also refers to a number, which is attached at the location of the clock.
The software that automatically updates the digital price tags is developed by Delfi Technologies and is hosted in the cloud. All you need is an internet connection to get started. A wireless antenna sends the many price updates to the signs in a matter of seconds. The moment the data source from the webshop has changes, the signs in the store are updated accordingly.
About Ditur
Twin brothers Mikkel and Kasper Dissing founded ditur.dk in 2014. They saw an untapped potential in the market to buy watches where you pay not only for the brand, but also for quality and design. This mindset still defines Ditur, which means that today you can explore a wide range of both watches and accessories.
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