The largest garden and animal center chain in Denmark invests in a new and large inspiring garden center in the city Egå near Aarhus. An extra effort is made for the customer experience with initiatives such as a coffee shop, a playground and electronic shelf labels that allows the staff to use more time on the customers and helpful advice.
Plantorama opened the first garden center in Egå near Århus back in 1987. In the same city, the chain now opens a new and large garden and animal center after having taken over an attractive location from a competing chain. A lot of effort and new exciting ideas have been put into the major rebuilding of the new garden center, which also sets new standards for quality and customer experience. When you enter the new garden center you will be greeted by experiences for all souls - from children and adults to those with green fingers, animal lovers and coffee enthusiasts.
- Our strategy is centered around our customers. This means that it must be a good experience to visit us. That is why we introduce coffee and food experiences as well as a playground for the children. With electronic shelf labels, we can improve the customer experience while increasing the efficiency in our garden center, says Heidi Paaske Christensen, project coordinator at Plantorama.