As a result of the electronic shelf labels that have been implemented in the majority of Dagrofa's supermarkets in Denmark, the concept has now expanded to include room signage at the office in Ringsted. The concept with 'room signage' works exact as in the supermarket - the name, department or room number can be changed in seconds, just like the prices in the supermarket.

For a long time, Dagrofa has been using electronic shelf labels - also called Breece System - in the majority of their supermarkets. René Severinsen, who is IT Product Owner at Dagrofa, therefore proposed, in the early summer of 2017, that Dagrofa also should use the concept of electronic signage for their many offices and meeting rooms in the administration.

- In the past, we have been using foil on all office doors where the names of the employees in that office where printed. It was a relatively expensive solution and it required an external company to do the graphic work. In a big house like ours, we frequently have people changing departments and someone sitting in project groups elsewhere in the house periodically. In addition, there is also a natural rotation, where some employees leave the house and new ones start. To keep track of employees and the geographical location, it requires a very flexible solution and Breece System offers that, says René Severinsen, who is responsible for the office signage in the administration.

Simple solution with big benefits

Over the years, the task of changing the film every time an employee changing room or a new started was not maintained. This meant they couldn’t really trust that names on the foil were correct. Lack of trust and the relative cost-heavy task, got René and the IT department to look at other solutions.

"We looked at iPads and similar screens, as we wanted an electronic solution, but the economic costs and complexity did not match the relatively simple solution with great benefits that we were looking for. I contacted our partner within electronic displays, Delfi Technologies, and together we worked on a viable solution. We chose from experience and the possibility of only having to develop a bit and reuse the 'electronic price labels’ concept we already knew from our stores, says René Severinsen.

To the right of all offices and meeting rooms in the Dagrofa building is an large electronic sign mounted with local number, department and name. There is room for four names on each sign. At group offices where there are more employees than four, there are two signs.

Up in the right corner on all the signs, is the red recognizable Dagrofa logo, which ensures internal branding and consistency.