Gebr. Heinemann, founded in 1879, has teamed up with the IT company Delfi Technologies to ensure a high level of productivity in the international airport shops. By introducing electronic shelf labels, Gebr. Heinemann can change prices and product information immediately in its airport shops all over the world.
As a top retailer on the international travel retail market, Gebr. Heinemann has a product range of international branded goods that is constantly growing. Due to alternating promotional activities and daily updated exchange rates between currencies, many changes of prices and product information are required in the airport shops. Heinemann has therefore implemented Breece System – an automatic pricing solution from Delfi Technologies with electronic shelf labels (ESL).
The main driver to implement an ESL solution was a specific situation that Gebr. Heinemann was facing with currencies in its outlet Budapest.
- In Budapest, we, as Gebr. Heinemann, decided to work with Euro as shop currency since Forint was underlying big variations. However, by law, we were required to display prices in Forint. Since Euro was the main currency in our shops, one of the consequences was that the prices in Forint were changing each day according to the daily exchange rate. Therefore, we were looking for a solution that allows us to easily update prices on a daily basis for a huge number of products, says Jennifer Faiss, Project Manager POS Solutions at Gebr. Heinemann.