From Webshop to Collector’s Mecca: how Rogerz Digitalizes the Store in Field’s

From webshop to the Nordic region’s fastest-growing universe for trading cards. At Rogerz in Field’s, digital price tags from Delfi Technologies keep prices and product data synchronized between webshop and physical store – and free up time for what really counts: the customers.

Rogerz has gone from being a small webshop in Ringsted to the Nordic region’s fastest-growing universe for trading cards. In the store in Field’s, digital price tags from Delfi Technologies keep prices and product data synchronized between online and physical store – and free up time for what really counts: the customers.

In just a few years, Rogerz has made the leap from niche to Nordic frontrunner within Trading Card Games (TCG), and has today become the Nordic region’s fastest-growing specialty store for Trading Card Games (TCG) – a brand that brings together thousands of passionate collectors both online and in the physical universe.

With the opening of the store in Field’s, Rogerz has created a collector’s universe that is simultaneously nerdy, inspiring, and family-friendly.

The shelves are bursting with Pokémon, One Piece, Magic: The Gathering, Disney Lorcana, and much more – and whether you’re a beginner, collector, or experienced player, the Rogerz team is ready with advice on everything from starter decks and boosters to sleeves, binders, and accessories.

When experience and technology go hand in hand

For Rogerz, growth is not just about assortment and experience, but about creating a cohesive universe across platforms.

Behind the scenes, the company has built an efficient digital setup where webshop and physical store work as one.

With digital price tags from Delfi Technologies, Rogerz can automatically synchronize prices, product information, and campaigns between their online universe and the store in Field’s.

Efficiency, precision, and flexibility – in real time

When a price changes online, it automatically updates in the store. This ensures consistent pricing strategy, fewer errors, and faster market response – without staff having to spend time on manual updates.

The digital price tags free up time for what matters most: advice, events, and community.

– For us, digital signage is not just about efficiency – it’s about creating a modern and flexible store where our employees can spend time on what they’re passionate about: the customers and the collector’s universe. With the digital price tags from Delfi, we can update prices centrally, react quickly to changes, and simultaneously give the store a clean, professional appearance, says Anders Ejsing, Co-founder & Partner at Rogerz.

When online and offline become one universe

For Rogerz, it is crucial that the store in Field’s reflects the same identity and professionalism that customers encounter online.

With digital price tags from Delfi Technologies, it becomes possible to maintain consistency in brand, price, and information across channels – a crucial element in modern omnichannel retail.

– We want to show that you can combine nerdiness, passion, and digitalization in one store – and still preserve the soul, says Anders Ejsing.

Digital solutions that create value

For Delfi Technologies, the collaboration with Rogerz is about showing how technology can strengthen retailers who think digitally from the start.

Digital price tags provide flexibility, precision, and efficiency – and create seamless coherence between e-commerce and physical store.

Whether you run a specialty store or a larger chain, Delfi Technologies helps connect the digital universe with the physical customer experience.