Delfi Technologies Supplies Electronic Shelf Labels to Møbelringen

Møbelringen Trondheim and Møbelringen Tiller have digitised their price management with Electronic Shelf Labels (ESL) from Delfi Technologies. The solution has already been implemented across all other Møbelringen stores and helps reduce time-consuming manual tasks in daily store operations.

Møbelringen is one of Norway’s largest furniture retail chains, with more than 70 member-owned stores across the country. Since 1985, the company has helped Norwegian consumers furnish their homes with quality furniture and interior products, supported by expert knowledge and personalised service. To help stores deliver outstanding customer experiences, Møbelringen continuously invests in digital solutions that improve operational efficiency.

For a furniture retailer with a wide product range and frequent promotional campaigns, managing paper price labels can be both time-consuming and resource-intensive. Every price change requires new signage, while discrepancies between shelf prices and checkout systems can create unnecessary challenges.

Møbelringen Trondheim and Møbelringen Tiller no longer face these issues.

Less Administration – More Time for Customers

With Electronic Shelf Labels from Delfi Technologies, prices, promotions and product information are updated automatically from a central system. This eliminates the need for employees to print, check and replace labels throughout the store.

“We no longer need to print price labels and spend time walking around the store replacing them. This allows us to focus more on our customers, which is extremely important to us,” says Sondre van der Hagen, Store Manager of Møbelringen Trondheim and Møbelringen Tiller.

The time saved can instead be devoted to customer service, product advice and maintaining attractive showroom displays.

Digital Management Directly from Mobile Devices

As part of the solution, employees use the BreeceGo app from Delfi Technologies. The app enables staff to manage shelf labels directly from their smartphones, making it quick and easy to monitor and update information in the store.

“We use the BreeceGo app on our mobile phones, and it works extremely well. It is easy to use while giving us full control over both labels and communication infrastructure,” says Sondre.

More Than Just a Price Label

The Electronic Shelf Labels are used for much more than displaying prices. The stores also use the solution to present supplementary product information that supports customer consultations and purchasing decisions.

In addition, the larger labels allow information for multiple products to be displayed on a single unit, creating greater flexibility in showroom design and product presentation.

Centralised Campaign Management

For a retail chain like Møbelringen, which regularly runs promotions and pricing campaigns, centralised price management offers significant advantages. Price changes can be implemented across stores within seconds, without requiring local adjustments.

The result is consistent pricing information throughout the chain and fewer administrative tasks for store employees.

“We now have more time to help customers while ensuring that our showroom displays are always presented correctly,” says Sondre.

Part of Møbelringen’s Digital Transformation

Based on the positive feedback and successful experiences from other stores in the chain, Møbelringen Trondheim and Møbelringen Tiller decided to implement the same Electronic Shelf Label solution in their two locations.

With a cloud-based platform and straightforward implementation process, Møbelringen has gained a tool that both streamlines operations and supports its ambition of delivering an outstanding customer experience.