Hästbackas Bildelar AB
Hästbackas Bildelar AB: Digital price tags streamline store operations and customer service
Hästbackas Bildelar AB, which has been selling car parts on the Swedish market since 1995, has made an innovative decision to implement digital price tags from Delfi Technologies to free up staff time to help customers more efficiently in the store.
At Hästbackas Bildelar in Avesta (Sweden) you’ll find a true entrepreneur in Fabian Hästbacka. He has been selling car parts since 1995 and is forward-thinking by nature with a very curious approach. As an independent entrepreneur, he is always ready with new ideas and always strives to realize them.
The latest initiative is to replace the store’s paper price tags with a digital solution, giving staff an effective tool to improve their daily routines and strengthen communication with customers. That’s why Fabian Hästbacka turned to Delfi Technologies to explore the possibilities of modern digital price tags.
"With Delfi Technologies we have gained more than just a supplier, we have gained a partner who is committed and responsive to our needs. It gives us a complete solution and the opportunity to contribute to the realization of innovative ideas for optimizing the use of digital price tags."
The digital price tags not only display products and prices in a neat and organized way. With the BreeceGO app, the store can add additional sales information to the signs, making it clearer and easier for customers who are car owners, businesses and garages to get additional desired information quickly and correctly on the shelf.
Always correct product and price information
Hästbackas Bildelar also wanted to improve customer service by creating a more dynamic and efficient workday with handling the many car parts and prices. With digital price tags, customers now always see correct product information and prices on the shelves. This eliminates any mistakes and misunderstandings, while creating greater confidence in the store’s pricing.
Another reason for the decision to implement digital price signs was the need to be able to react quickly to any price changes from suppliers. When the store can update prices in real-time, digital signs allow them to stay competitive in the market.
Simple installation and startup
The transition to digital price tags has been seamless and quick. One of the benefits of the solution from Delfi Technologies is the Plug & Play ease of installation and start-up of the solution, which has allowed the store to quickly take advantage of the benefits of the new technology.
Clear display of campaigns
The digital price tags enable promotions and offers to be clearly displayed on the shelves – for example, how much the customer is saving on the promotion. This makes it easier for customers to discover and understand current offers, which can contribute to increased sales. Staff no longer need to manually change signs to highlight promotions, freeing up more time to serve customers.
The digital displays are available in different sizes, from small signs for smaller car parts and accessories to larger A4-like signs that are particularly suitable for detailed information, car presentations, campaigns, etc.
User-friendly mobile app
Delfi Technologies mobile app (BreeceGo) can be used on all mobile phones, such as Android and iPhone. It gives staff a really easy-to-use tool to manage the entire solution online, wherever they are. This gives staff full control and overview of product import, displays and the transmitter in the store. Staff can easily add extra sales information to the signs, such as extra price logos or messages, giving an extra dimension to the customer experience.
Examples of using extra information on signs:
- “Available at checkout”
- “Fabian Recommends”
- “Free washer fluid with purchase of wiper blades”
- “PRESENT TIPS”
For Hästbackas Bildelar, the combination of new technology and the partnership with Delfi Technologies is valuable in freeing up store staff time to focus more on customer service, which in turn contributes to a more efficient and dynamic workday in the store.
– With Delfi Technologies we have gained more than just a supplier, we have gained a partner that is committed and responsive to our needs. It gives us a complete solution and the opportunity to contribute to the realization of innovative ideas for optimizing the use of digital price tags, says Fabian Hästbacka, owner of Hästbackas Bildelar AB.
About Hästbackas Bildelar AB
Hästbackas Bildelar AB has been selling original quality car parts since 1995. Its customer base consists of car owners, businesses and garages. Hästbackas Bildelar AB also offers total solutions for garages with courier vehicles, various workshop concepts, guidance, etc.
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