Møbelkompagniet: When design meets technology in historic surroundings

Møbelkompagniet København

November 4, 2025

Møbelkompagniet: When design meets technology in historic surroundings

In the heart of Copenhagen, Møbelkompagniet has opened a new showroom where aesthetics and technology merge. Digital price tags from Delfi Technologies are integrated with the webshop, ensuring that prices and promotions are updated automatically and always match those online.

On Niels Hemmingsens Gade in Copenhagen, Møbelkompagniet has opened the doors to an impressive showroom – 978 m² across two floors – located in the historic bank building from 1868 that once housed Sparekassen for København og Omegn. Behind the classic façade, a modern world of design and technology has been created, where architecture from another era meets contemporary interior design and digital solutions.

Located just steps from Strøget and Købmagergade, the new space marks Møbelkompagniet’s largest venture in the capital and brings the company’s physical presence to six showrooms: Aalborg, Aarhus, Amager, Copenhagen, Odense, and Ishøj.

“We want to make it easy to move from inspiration to decision – no matter whether the journey starts online or in the showroom. The technology shouldn’t get in the way. It just needs to work, so we can spend our time on what matters most: the customers. With the digital price tags, we no longer need to spend time checking if prices match the webshop. Everything updates automatically, allowing us to focus on our customers and create a great experience for them.”

Sofie Ulrikke Scheel Showroom Manager at Møbelkompagniet Copenhagen

Digital precision meets physical presence

At a time when consumers expect both digital convenience and a sensory in-store experience, Møbelkompagniet is creating a seamless journey between webshop and showroom. With its own design lines, a digitally driven business model, and a focus on accessible Nordic aesthetics, the brand delivers a customer experience where inspiration and guidance are complemented by technology that ensures transparency and up-to-date information.

Here, digital price tags from Delfi Technologies are directly linked to the webshop, ensuring that prices and promotions are always up to date – automatically and without manual handling.

A showroom full of inspiration

In the new showroom, Møbelkompagniet deliberately works to create different environments and atmospheres that reflect how the furniture can be used in real homes. Customers can move through these inspirational settings, feel the materials, experience the colors, and find ideas for the perfect sofa or dining table set.

For Møbelkompagniet, the showroom is not just about showcasing products – it’s about inviting customers into a vibrant world of interior design, where design and service go hand in hand.

Seamless connection between online and physical – down to the price tag

The showroom is also a tangible expression of the company’s strategy to make the customer journey consistent across channels. Prices, promotions, and product information are always identical, whether customers visit the webshop or a physical showroom.

At the core are the digital price tags from Delfi Technologies, which are directly linked to the webshop. When a price or promotion changes online, the tags are updated automatically in the showroom – without any manual effort.

Building on positive experiences from other showrooms, Møbelkompagniet has also installed digital price tags in the historic surroundings on Niels Hemmingsens Gade to achieve the same benefits – more time for customers, fewer manual tasks, and a consistent customer experience across locations.

– We want to make it easy to move from inspiration to decision – whether the journey starts online or in the showroom. Technology shouldn’t get in the way. It just needs to work, so we can spend our time on what matters most: the customers, explains Sofie Ulrikke Scheel, Showroom Manager at Møbelkompagniet Copenhagen.

More time for customers – less time on administration

Customers can move from experiencing a piece of furniture in person to ordering it digitally, with full confidence that prices and information are accurate.

– With the digital price tags, we no longer need to spend time checking whether prices match the webshop. Everything updates automatically, allowing us to focus on our customers and create a great experience for them, says Sofie Ulrikke Scheel.

The digital tags are designed to blend seamlessly into the store’s aesthetic – without disrupting its overall look. At the same time, they make daily operations significantly more efficient. Price updates happen wirelessly, and staff can easily manage the tags directly via the BreeceGo app if a product is moved or a new tag needs to be added.

About Møbelkompagniet

Møbelkompagniet is a Danish furniture brand that combines digital commerce with physical showrooms across the country. The product range is developed with a focus on Nordic design, functionality, and accessible pricing, while the company continuously emphasizes short decision-making processes and direct customer dialogue to respond quickly to trends and needs. With a clear ambition to unite inspiration, service, and digital transparency, Møbelkompagniet aims to create a holistic experience where customers can both feel the furniture and shop flexibly – online or in the showroom.