Møbelkompagniet: When design meets technology in historic surroundings

In the heart of Copenhagen, Møbelkompagniet has opened a new showroom where aesthetics and technology merge. Digital price tags from Delfi Technologies are integrated with the webshop, so prices and campaigns are updated automatically and always match online.

On Niels Hemmingsens Gade in Copenhagen, Møbelkompagniet has opened an impressive showroom—978 m² across two floors—in the historic bank building from 1868, which previously housed Sparekassen for København og Omegn. Behind the classic façade, a modern universe of design and technology has been created, where architecture from another era meets today’s interior design and digital solutions.

The location just a few steps from Strøget and Købmagergade marks Møbelkompagniet’s biggest investment in the capital and brings the company’s physical presence up to six showrooms: Aalborg, Aarhus, Amager, Copenhagen, Odense, and Ishøj.

Digital precision meets physical presence

At a time when consumers expect both digital convenience and a sensory in-store experience, Møbelkompagniet creates a consistent journey between webshop and showroom. With its own design lines, a digitally driven business model, and a focus on accessible Nordic aesthetics, the brand delivers a customer experience where inspiration and guidance are supported by technology that ensures transparency and relevance.

Here, digital price tags from Delfi Technologies are connected directly to the webshop, so prices and campaigns are always up to date—automatically and without manual handling.

A showroom full of inspiration

In the new showroom, Møbelkompagniet works deliberately to create different settings and moods that reflect how the furniture can be used in real homes. Customers can move through inspirational environments, feel the materials, experience the colours, and find inspiration for the perfect sofa or dining table set.

For Møbelkompagniet, the showroom is not just about presenting products—it is about inviting customers into a vibrant world of interior design, where design and service go hand in hand.

Read also: Møbelkompagniet strengthens its presence with a new showroom in Copenhagen

Consistency between online and physical—right down to the price tag

The showroom is also a concrete expression of the company’s strategy to make the customer journey consistent across channels. Prices, campaigns, and product information are always identical, whether customers visit the webshop or a physical showroom.

At the core are the digital price tags from Delfi Technologies, which are connected directly to the webshop. When a price or campaign changes online, the tags are updated automatically in the showroom—without manual effort.

After positive experiences from other showrooms, Møbelkompagniet has also installed digital price tags in the historic surroundings on Niels Hemmingsens Gade to achieve the same benefits—more time for customers, fewer manual tasks, and a consistent customer experience across locations.

“We want to make it easy to go from inspiration to decision—whether the journey starts online or in the showroom. Technology should not take up space. It just needs to work, so we can spend our time on what matters most: the customers,” explains Sofie Ulrikke Scheel, Showroom Manager at Møbelkompagniet Copenhagen.

Read also: Møbelkompagniet upgrades its showroom with digital price tags

More time for customers—less time on administration

Customers can go from experiencing a piece of furniture physically to ordering it digitally with complete confidence that prices and information match.

“With the digital price tags, we do not need to spend time checking whether prices match the webshop. Everything is updated automatically, so we can focus on customers and create a great experience for our customers,” says Sofie Ulrikke Scheel.

The digital tags are designed to blend naturally into the store’s aesthetics—without disrupting the look and feel. At the same time, they make daily operations significantly more efficient. Price updates happen wirelessly, and staff can easily manage the tags directly via the BreeceGo app if a product is moved or a new tag needs to be added.