Outdoor Living Nuuk
Nature, expertise, and modern retail come together in Nuuk
When nature is part of everyday life, high demands are placed on equipment and guidance. Outdoor Living in Nuuk brings together strong outdoor brands, local expertise, and modern retail technology – including digital price tags that free up time to advise customers and help them choose the right gear for Greenlandic conditions.
In July 2025, Outdoor Living in Nuuk opened its doors to a completely new store concept in Nuuk Center – centrally located, easily accessible, and close to the city’s activity. A universe dedicated to Greenlandic outdoor life, where quality, functionality, and local knowledge are the focus for customers who live with and use nature year-round.
Read also: Pisattat – new home store with smarter operations and a stronger customer experience
Outdoor Living is Pisiffik’s niche concept focusing on outdoor, hunting, and fishing equipment. Pisiffik is Greenland’s leading retail group, with more than 50 stores across the country and a strong portfolio of specialized store concepts.
Outdoor Living is part of Pisiffik a/s – Greenland’s leading retail chain with over 800 employees and 13 different store concepts, comprising more than 50 stores in Greenland’s six largest cities. The chain also operates Greenland’s largest webshop, offering more than 14,000 products online.
Specialized equipment store for Arctic conditions
The assortment ranges from technical clothing and footwear to tents, camping gear, fishing rods, lines, hooks, hunting equipment, and specialized gear for Arctic conditions.
The store caters to local outdoor enthusiasts, hunters, and fishers, as well as visitors seeking gear that can withstand the weather, terrain, and long trips in the mountains. Here, guidance and functionality are combined with current outdoor trends – customers choose equipment designed to last, protect, and perform.
Outdoor Living offers technical product knowledge, specialized assortments, and staff with experience in the outdoors. This creates a store where quality, expertise, and the right solutions are at the center.
Precision in the Arctic requires technology
In Greenland, logistics and seasons are unforgiving: goods travel long distances, demand changes quickly, and equipment must be correctly priced when it reaches the shelf. For an outdoor store with technical products, seasonal items, and specialized gear, mislabeling and manual routines mean both wasted time and increased risk.
For this reason, Outdoor Living uses digital price tags from Delfi Technologies. Prices and promotions are updated centrally and in real time, ensuring everything is always correct – even when seasons change, products are rotated, or new deliveries arrive.
Read also: KK Engros Cash & Carry – digital precision in Arctic cold
Automation eliminates paperwork and frees up time for what creates value: guidance and helping customers find the right equipment for Greenlandic conditions, where technical knowledge and practical experience build trust and confidence.
Part of Pisiffik’s digital and strategic upgrade
Outdoor Living is part of Pisiffik’s ambition to deliver specialized retail concepts supported by efficient operations and digital management. Digital price tags have been rolled out across several of the group’s chains – including Pisiffik Supermarket, Akiki, SPAR, Pisattat, and Elgiganten – serving as a common platform for price management, efficient execution, and stable operations across Greenland.
Read also: Logistics in Greenland – central management ensures efficiency at Pisiffik
Outdoor Living Nuuk demonstrates how local insight, strong outdoor brands, and modern technology can elevate outdoor retail in Greenland – supporting a lifestyle where nature is not just leisure, but part of everyday life.
About Outdoor Living
Outdoor Living in Nuuk is part of the Pisiffik group and offers clothing, footwear, and equipment for Arctic outdoor life – from hiking and hunting to fishing and camping. The assortment is curated for Greenlandic conditions and supported by staff with local experience in the outdoors.
About Pisiffik
Pisiffik A/S is Greenland’s leading retail group, with more than 50 stores across the country’s six largest cities. The group operates a broad portfolio of retail concepts, including Pisiffik Supermarket, SPAR, Akiki, Torrak Fashion, Elgiganten, ILVA, JYSK, Pisattat, Outdoor Living, Sunset Boulevard, and Burger King, as well as a nationwide webshop. Additionally, Pisiffik oversees wholesale throughout Greenland through KK Engros and KK Cash & Carry stores.
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