Waldmeister Pharmacy gains benefits with a digital pricing system

For their second location, “Am Stollen” in Ilmenau, which opened on 15 June 2024, the team at Waldmeister Pharmacies was looking for a reliable pricing system. The new pharmacy is equipped with the latest technology and inventory management systems, so it was only logical to look for a digital solution for product updates and pricing.

a benefit for employees and customers

“Delfi convinced us. With the digital price tags, which are visually almost indistinguishable from paper labels, customers/patients can read all relevant information and prices at any time,” says Anja Fischer, owner of Waldmeister Pharmacy in Ilmenau. “They are very clear and well designed and fit perfectly into the overall look of our pharmacy. In addition, with various mounting options, display types and sizes, we can customise the setup and choose whether we want to show only one or multiple items depending on the display type. This ensures that customers always see the correct price, clearly associated with the right product.”

user-friendly operation via the breecego app

Another advantage is ease of use. The entire system was installed and ready to use in no time. Price maintenance can be carried out with just a few clicks. New labels can easily be integrated using a mobile device. Regular price adjustments or special promotions are easy to implement, as Delfi’s software solution has a standardised interface with ADG’s inventory management system. “We chose a model that makes it possible to display the current stock level directly on the shelf. This enables us, for example, during a customer consultation at the counter, to check whether there is still stock in the dispensing machine or excess stock if the shelf space is empty, without having to check the computer,” says Anja Fischer.

The monthly costs are manageable. In addition, there are significant time savings and a reduction in errors caused by incorrect price labelling, meaning the investment has a positive long-term impact on the economic efficiency of pharmacy operations. The team at Waldmeister Pharmacy has time to focus more on customers’ needs and wishes without having to manually update prices every few days with pen and paper and pricing guns. Thanks to Delfi’s digital price tags, the pharmacies also comply with legal requirements—all mandatory information is clearly visible, which was another key factor in the decision to choose Delfi’s solution.