XL-BYGG Frekhaug
XL-BYGG Frekhaug has chosen digital price tags from Delfi Technologies
Mestergruppen, one of Scandinavia’s largest DIY groups, has entered into a strategic partnership with the IT company Delfi Technologies for a digital signage solution for its member stores. XL-BYGG Frekhaug in Norway is one of the DIY stores that has chosen the benefits of this solution.
Through the collaboration with Delfi Technologies Mestergruppen has the opportunity to offer its member stores access to a range of business opportunities and benefits with Breece System – digital price tags. Member stores in Norway and Sweden include chains such as XL-BYGG, Byggtorget, Fargerike, Kulør, Mal Proff and VVS Norge.
Overall, digital price tags offer various benefits, including increased flexibility and the ability to implement price changes faster and more efficiently. This solution also helps reduce errors and ensures that customers always see the current price on the shelf – benefiting both customers and employees.
– We want to use electronic shelf labels in our DIY stores to streamline work processes and free up time that we can spend with our customers. The choice fell on Delfi Technologies because of price, short delivery time, good customer service and because they have a good solution for reusing labels,” says Håvard Persen, Category Manager at Mestergruppen.
"There's an app on your phone called BreeceGo. You scan the sign, and then you scan the item and the price is there. It's really nice that it works so easily."
Avoid the wrong price on the shelf
By using digital price tags, prices and product information are instantly updated on the shelf the moment there is a change in the system. This prevents customers from experiencing price errors or seeing incorrect information about an item.
– We’ve had electronic shelf labels for almost a year and we avoid having the wrong price on the shelf. Before, when you changed prices, you had to print them out on paper. It was easier to make mistakes, you could say,” says Anders Kalmér, Store Manager at XL-BYGG Frekhaug and continues:
– Now it all makes sense because the prices will be correct all the time compared to the price online.
It is updated in the box and on the shelf labels. You can trust that what it says there is correct.
Plug & play solution - easy to get started
The management of digital price tags is simple. The signs automatically receive updates on products and prices via a wireless antenna.
– We installed the antennas and signs that were sent to us. Then we just started from one end to set it up. It’s a bit of a plug-and-play solution. There were some concerns before we started that it would be complicated to use, but that was completely wrong,” explains Anders Kalmér.
The entire solution and signs can be operated via a mobile app(BreeceGo) from Delfi Technologieswhere it is quick to delete or add new items.
– There’s an app on your phone called BreeceGo. You scan the sign, and then you scan the item, and then the price is in place. It’s really nice that it works so easily,” says Anders Kalmér.
New flexible marketing options
The digital price tags are available in different sizes and allow for flexible layout options, displaying everything from prices and product information to promotional information, barcodes and logos.
– On the slightly larger price tags, we have several items on the same tag, which are labeled with the number of which product it is. We have barcodes, we have NOBB numbers, the item’s stock balance, whether the item is a stock item or a procurement item,” says Anders Kalmér.
– We probably have promotions 12 times a year now. Those 12 times it will also update itself automatically on the sign so you can see that there is a promotion on the product. It means a lot for the customer experience – we’re sure it’s right,” he concludes.
About XL-BYGG Frekhaug
At XL-BYGG Frekhaug in Norway, you’ll find a 3,000 m2 showroom with fantastic displays of everything from floors, doors, windows and interiors to terraces, cladding and ceilings. The DIY store has a good selection of timber and building materials, not to mention friendly and skilled professionals who are ready to help you, whether the need is a large or small construction project.
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