The online store Hobbii.dk continues the opening of physical stores with the launch the third store in Tarup shopping center in Odense, Denmark. The close collaboration with Delfi Technologies, which is based on several digital initiatives, will help strengthen the Hobbii business towards further growth plans.
The internet-based knitting and crochet shop, Hobbii.dk, continues the expansion in the physical channels. Shop no. 3 has opened, and further store openings are planned - both in Denmark and in Germany. One of the biggest challenges online is the fact that many customers want to see or feel the yarn in real life. According to Retail Manager at Hobbii, Joachim Hansen, the physical stores are an obvious addition to the web shop.
- Our physical stores are meant as a supplement to our online web shop where we can meet the customers who enjoy browsing the local yarn shop, where they go to see, feel, and smell the yarn.