Earlier this year, Eventyrsport won Pricerunner’s award “e-store of the year”, and expands once again with a new, interesting store in Slagelse, Denmark. As always, the focus is on extraordinary customer experiences and with electronic shelf labels from Delfi Technologies, the staff get more time to share their expertise with the customers.
With the opening of their newest store in Slagelse, Eventyrsport once again manages to raise the retail level with their well-designed and inspring store environment, which inspires both outdoor people and runners to buy equipment. Regardless of what interest you have, you instantly get a feeling that Eventyrsport walks that extra mile to secure great customer experiences in the nearly 1000sqm store.
Due to the increasing demand of sustainable products and materials among the customers, Eventyrsport has adopted new ways to make it easier for the customers to distinguish between their products.
- We have developed and introduced our own eco-label in Eventyrsport, ”Careful Choice”, which makes it easier for customers to find sustainable and environmentally friendly products among our big product range, says Emil Holtet Søgaard, Retail Manager at Eventyrsport.
”Careful Choice” is based on the desire to make it much more manageable for customers to invest in sustainable equipment and gear. Eventyrsport even calls the label a compass needle to find its way through the jungle. The criterias for ”Careful Choice” are determined by which materials the products are produced of and how they are produced.
- We have implemented a small icon that symbolizes ”Careful Choice” on our electronic shelf labels, so both our staff and customers quickly can differentiate the sustainability of the products, he continues.
With the implementation of the icon on their ESLs, Eventyrsport secures that their communication about sustainability is up to date, so no products are sold on wrong terms – and thereby, they secure the best possible customer service.