Knuthenborg Safari Park has grown in recent years in terms of opportunities for experiences. The same applies to collaboration with companies and organizations that play a significant role in the flow of guests to the park by using free tickets and vouchers that the park manages and prints itself.
In savannah tents, built on piles two meters above the ground, it is now possible to spend the night among giraffes and rhinos in Knuthenborg Safari Park. It is just one of many steps to give customers a different and wilder experience out of the ordinary. With more than 325,000 visitors, 2018 became a record year for Knuthenborg Safari Park following the opening of the Dinosaur Park - an area with more than 20 lifelike dinosaurs in realistic proportions, which is also the park's largest investment ever.
But it doesn't stop there. In addition to the wild experiences, Knuthenborg Safari Park also puts a lot of effort into cooperating with a large number of companies and organizations. The park collaborates with, among others, Lalandia, Bonbonland, FDM, Molslinjen, Coop and various cottage rental companies.
Collaborations can provide access to free tickets, vouchers, etc., which can be used to enter the park. The park prints tickets themselves and almost 10,000 of them are used a year.
- There must be a carrot for the customer when we enter into a collaboration with a company. We can see that it works when we give a physical free ticket or discount voucher - it's especially a hit with the kids and it's always the kids who are allowed to hand them over in ticket control, says Simon Westen, sales and operations manager at Knuthenborg Safari Park.