Denmark's largest garden center chain is chasing a green profile

Denmark's largest garden center chain is chasing a green profile

Plantorama introduces electronic shelf labels in all stores, which significantly reduces the chain's paper consumption. The project will strengthen the chain's green profile and will have a positive influence on the customer experience and the employee’s satisfaction.

In February 2019, Plantorama installed electronic shelf labels in the garden center, Plantorama Egå, near Aarhus in Denmark. Based on positive experiences, the chain has now decided to roll out electronic shelf labels for the remaining 10 garden centers distributed over Jutland, Zealand, and Funen.

- We have successfully tested electronic shelf labels in our garden center in Aarhus, which has already saved us both time and paper. We will now bring this gain to all stores so we can become even more efficient in the longer term, while we can gain a great financial gain at chain level, says Heidi Paaske Christensen, project coordinator at Plantorama.

"By using electronic shelf labels, we ensure updated prices in all stores, give our employees more time for sales and customer service while ensuring that consumption of paper is kept as low as possible".
Heidi Paaske Christensen, Project coordinator at Plantorama

Paper consumption is kept as low as possible

The new electronic shelf labels focus on customer needs, but they take the employees in account so that they can spend more time on their core tasks such as sales and customer service. So far, the project has had a positive influence on the customer experience and employee satisfaction, and has led to a great saving in paper, explains Heidi Paaske Christensen:

- By using electronic shelf labels, we ensure updated prices in all stores, give our employees more time for sales and customer service while ensuring that consumption of paper is kept as low as possible.

The rollout begins in the autumn of 2019 and all stores will be operational before February 1, 2020, when the new season starts. The installation takes place during the opening hours by the employees themselves and will not affect the operation of the stores.

About Plantorama

Plantorama is Denmark's largest garden and animal center chain with everything for the garden, housing, and animals. Plantorama is a Danish family business with garden centers throughout the country. The first garden center was founded back in 1987 in Egå near Aarhus with a range of houseplants. Today, the Plantorama range ranges widely; garden plants and house plants, soil and fertilizer, garden pots and hides, utility and home furnishings, as well as animal accessories and live animals.

 

Related Solutions

  • Breece System

    Breece System: Digital in-store communication Dynamic solutions with electronic shelf labels, digital signage, Cloud software and much moreBreece System is our dynamic in-store communication platform, including the market...
  • Breece Enterprise

    Breece Enterprise: Manage and update all your stores centrallyWith Breece Enterprise you get the enterprise architecture with a centralized management of your stores. Manage and update electronic shelf labels and Vision (digital...
  • The market leading fully graphic electronic shelf labels

    Electronic Shelf Labels

    The market leading fully graphic electronic shelf labels With our fully graphic electronic shelf labels you can remotely change prices and promotions in seconds - across one store or thousands. Featuring the latest...
  • Chroma Yellow

    Chroma Yellow: 3 colour - yellow, black and ‘paper-white’Chroma Yellow is a fully graphic electronic shelf label with three colour options – yellow, black and 'paper white'. Changeable batteries and long life (typically 5 years...
  • Chroma Red

    Chroma Red: 3 colour - red, black and ‘paper-white’Chroma Red is a fully graphic electronic shelf label with three colour options – red, black and 'paper white'. Changeable batteries and long life (typically 5 years with up to 3...
  • Aura

    Aura: Black on ‘paper-white’Aura is a fully graphic electronic shelf label with a full black on 'paper white'. Changeable batteries and long life (typically 5 years with up to 5 updates per day).
  • Breece Cloud

    Breece Cloud: Plug & play - 1, 2, 3 ready to goInstall and manage your electronic shelf labels at the click of a button, using our plug and play 'Breece Cloud ESL service' with the flexibility of accessing data anytime,...
  • On-premises software

    Breece On-Premises

    Breece On-Premises: Local installation on your hardwareBreece On-Premises is installed locally, running on your company's hardware and servers. All hardware and software is installed locally with an interface to the central ERP...
  • Breece Mobile - we take the solution to the shelf

    Breece Mobile - we take the solution to the shelf

    Our philosophy is simple. We want to take the solution to the shelf and not the shelf to the solution - Breece Mobile is an essential part of this. The Breece Mobile application runs on a handheld terminal in the store giving...
  • BLE Beacon

    BLE Beacon makes shoppers more engaged BLE Beacon - we offer electronic shelf labels with Bluetooth so it's easy to deploy and manage a Bluetooth beacon network using our simple infrastructure. You can use the displays to show...
  • Vision Digital Signage

    Vision - the connected digital signage solutionVision is our digital signage solution, enabling you to boost sales by highlighting products and prices on TVs. The Vision add-on is a dynamic solution for retailers that want to...
  • Infrastructure

    This is how the ESL infrastructure worksWireless communicator with full two-way communication At your HQ all you need is a single server and a PC to create eye-catching label templates that can be sent to any shelf-edge at any...
  • ESL solutions

    ESL solutions

    From front to back, our various solutions with electronic shelf labels (ESL) provide innovation and business organization, creating value for our customers. Get inspired here.

Get in Touch

Please visit our contact page for other contact options

You must have Javascript enabled to use this form.