Plantorama introduces electronic shelf labels in all stores, which significantly reduces the chain's paper consumption. The project will strengthen the chain's green profile and will have a positive influence on the customer experience and the employee’s satisfaction.
In February 2019, Plantorama installed electronic shelf labels in the garden center, Plantorama Egå, near Aarhus in Denmark. Based on positive experiences, the chain has now decided to roll out electronic shelf labels for the remaining 10 garden centers distributed over Jutland, Zealand, and Funen.
- We have successfully tested electronic shelf labels in our garden center in Aarhus, which has already saved us both time and paper. We will now bring this gain to all stores so we can become even more efficient in the longer term, while we can gain a great financial gain at chain level, says Heidi Paaske Christensen, project coordinator at Plantorama.