RADHAUS Ingolstadt
Leading bike shop in Germany implements new technology
The RADHAUS store in Ingolstadt impresses with a large product range of more than 6,000 bikes, cycling clothing and accessories. Electronic price tags have been implemented to display the most up-to-date product information, prices and stock status.Looking for a new bike from a world-class bike shop? If you’re in Germany, near Munich, then visit RADHAUS Ingolstadt – the best bike shop in the region.
RADHAUS Ingolstadt is not just an ordinary bike shop. The 7,000 square meter store offers a wide selection of more than 6,000 bicycles and bicycle accessories ranging from eco-friendly bikes and e-bikes to racing bikes, cross bikes and bikes for children.
In 2022, the bike shop will celebrate its 40th anniversary. With the largest product range in the region, RADHAUS Ingolstadt offers you the advice you need when looking for the right bike. An in-house workshop also offers regular maintenance and professional servicing of your bikes.
"The fact that inventory and prices are always up to date gives us a much better basis for professional advice to our customers."
Save time for customer service
Maintaining an overview of the huge inventory is essential to provide the best possible customer service without wasting time on administrative tasks and updating price tags.
To avoid taking time away from customer service, RADHAUS Ingolstadt was looking for a solution to replace the time-consuming paper signs with a digital and more future-proof electronic shelf label (ESL) solution. After researching the market for different ESL suppliers, the final choice fell on Breece System from Delfi Technologies.
A new communication with cycling enthusiasts
The new Breece ESL solution helps the sales team with more information and allows the team to run the store in a much more flexible way, with a whole new way of communicating with cycling enthusiasts.
– We can now actually see and update stock levels on the electronic shelf labels as well as display different bike variants,” says Renzo Boccacci, Commercial Manager at RADHAUS Ingolstadt and continues
– The fact that inventory and prices are always up to date gives us a much better basis for providing professional advice to our customers.
In order to cover the entire 7,000 square meter store area, only 2 wireless antennas needed to be set up to send data to and from the approximately 6,000 price tags. The solution is cloud-based and handles everything in real-time updates, sent from the store’s own ERP system to the digital price tags. With a mobile app (BreeceGO), the bicycle shop can monitor and control everything, swap signs, add new signs, etc.
About RADHAUS
RADHAUS Ingolstadt is a leading bike shop in Germany, celebrating its 40th anniversary in 2022. Located near Munich, the bike shop offers the largest selection in the region with more than 6,000 bikes and all kinds of bike accessories.
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