Raiffeisen Market
Raiffeisen relies on automatic price control
German Raiffeisen-Markt in Emsdetten optimizes store operations with electronic shelf labels to free up time for customer service. Heavy manual workflows are replaced with a digital solution that saves significant amounts of time and handles important store tasks automatically.The first phase of the digital shelf labels project was recently completed at the Raiffeisen store in Emsdetten, where 70 percent of all shelf labels have been replaced with digital shelf labels(electronic shelf labels / ESL) within a few days. The now 7,000 digital helpers make it possible to update prices on the shelves automatically throughout most of the store. Another 3,000 signs will be added in the next project phase.
– Most importantly, the price should be displayed automatically and match the price at checkout,” explains project manager Dr. Sebastian Schulze, system consultant at Terres Marketing + Consulting GmbH.
"We made a conscious decision to use electronic shelf labels with a small LED indicator. The display can flash and help staff easily find the right place when putting items on the shelves."
Ongoing price changes are now updated automatically
The ESL system eliminates the time-consuming task of changing prices, which takes place very often with the current price development in the market.
– This causes an extra workload for staff. In addition, incorrect pricing on the shelves often leads to discussions at the checkout or irritation among customers. Both of which can result in loss of time and gross profit, says the system consultant, who also sees a great advantage in using electronic shelf labels.
Raiffeisen is testing different layout options when it comes to the specific information to be displayed on the digital signs. Two types of displays are currently used – smaller displays for shelf items and larger ones for pallets and promotional areas. The layout also changes automatically when the display receives a promotional price update.
LED indicator helps the staff find the right locations
Additional features of the ESL system will be tested in the upcoming implementation phases.
– We made a conscious decision to use electronic shelf labels with a small LED indicator. The display can flash and help staff easily find the right place to put items on the shelves. It is also possible to use QR codes to advise customers by sending additional information to their mobile devices. At the same time, you can show stock information on the display, which is also updated automatically. This is planned for the final expansion phase, Schulze explains.
More opportunities through digitization
The actual added value can be seen not only in the current price and time savings by eliminating the need to change labels, but also through additional benefits.
The “digital price tags” project is just one of various digitization projects at Raiffeisen stores that are being tested, analyzed and made tangible in Emsdetten. The individual elements were developed jointly by the Strategy and Organization Committee and the Marketing and Digitalization departments in a project group led by Dr. Sebastian Schulze. The goal of Terres Marketing + Consulting GmbH is to bring added value solutions to the Raiffeisen stores.
– The goal here is to digitize what is possible and create real benefits for both Raiffeisen employees and customers, explains Alexander Langhorst, from the Digitalization department.
Digitization topics at Raiffeisen are not new. In the past, goods were ordered manually using a written order journal, but the use of MDE devices for electronic ordering has been in operation for a long time. But today’s possibilities go far beyond that. The current project group at Raiffeisen Emsdetten is investigating digital topics such as apps for Raiffeisen stores, augmented reality (AR) for newspaper advertising, an omnichannel approach with 24/7 pick-up stations and digital screens in interaction with customers.
– We have already received several inquiries about implementing the ESL system in other stores. Of course, we and our external partner are happy to help with the design and implementation,” Schulze and Langhorst say jointly.
ABOUT THE RAIFFEISEN
Raiffeisen-Markt is a German home and garden chain with more than 1,000 stores in various regions, offering everything for home, animals, garden and building materials. In the Raiffeisen-Markt online shop you can also find a wide range of products for your pets, garden, outdoor clothing and more.
RELATED CASES
Want to know more?
Contact us today and we'll be happy to get back to you
