In a competitive market with frequent offers, price wars and online shopping, stores need to always have updated prices at the shelf labels. That is why electronic shelf labels have been implemented at VVS Norge.
VVS Norge owns the subsidiaries Comfort-Kjeden AS and Bademiljø AS. Comfort Fiskarstrand is one of the stores in the Comfort chain that is part of the pilot project with electronic shelf labels.
- When customers can check the prices online, it is extra important that we carefully check and follow up on the prices in the store. If the price tag is wrong, we need to print a new one. This requires time and resources, says Siv Urke, Store Manager at Comfort Fiskarstrand.