Electronic Shelf Labels – The Future of Price Management in Retail
At Delfi Technologies, we understand the importance of efficiency and streamlined operations in the retail industry. With over 34 years of experience, we specialize in providing IT solutions that optimize daily operations for companies across industries. One of our most requested and business-critical solutions is electronic shelf labels.
Electronic shelf labels are revolutionizing the way the retail industry handles prices and product information. By replacing traditional paper price tags with digital price tags, valuable employee time is freed up, errors are reduced, and price information is always accurate and up-to-date. Whether you run a specialty store, gas station, or a larger retail chain, electronic shelf labels can improve the customer experience and strengthen your bottom line.
In this guide, we will go through what electronic shelf labels are, how they work, what benefits they provide, and how Delfi Technologies helps your company implement a future-proof ESL solution.
What are Electronic Shelf Labels, and how do they work?
Electronic shelf labels (ESL) are digital display units that are mounted on store shelves and display prices and product information. Unlike paper price tags, which require manual handling, electronic shelf labels can be updated centrally via a wireless connection.
A complete electronic shelf labels system typically consists of three main elements:
Nebular Pro Series
With ultra-fast wireless performance, updates are delivered in real time and synchronized seamlessly with POS and ERP systems—ensuring your prices and product information are always accurate. The advanced 4-color e-ink display and slim unibody design provide a modern appearance on...
Lumina Slim Series
Lumina Slim represents a new generation of electronic shelf labels, where elegant design meets advanced technology. The ultra-thin and sleek construction combined with a sharp full-color display (black, white, red, yellow, blue, and green) provides a visual experience that enhances...
Polaris Series
Polaris makes your store smarter and more inviting. Prices are updated automatically in milliseconds and synchronized directly with POS and ERP, so you are always up to date. The large, razor-sharp displays with ultra-thin frames provide a modern appearance -...
Polaris Pro Series
Polaris Pro makes your store smarter and more inviting. Prices are updated automatically in milliseconds and synchronized directly with POS and ERP, so you are always up to date. The large, razor-sharp signs with ultra-thin frames give a modern look...
Benefits of Electronic Shelf Labels in Retail
Implementing electronic shelf labels provides a wide range of benefits that can quickly be felt in daily operations.
See also our
Customer Cases
Our customer cases provide insight into how companies throughout the Nordic region and Europe use our solutions – from electronic shelf labels and barcode scanners to label printing and mobile devices – to create efficiency, overview, and better customer experiences.
Each collaboration tells the story of how technology and partnership can make a real difference in daily operations.
Be inspired by our customers' results – and see how together we make the business of the future more digital, efficient, and competitive.
New technology gives Jensen Cykler more speed and fewer errors in the store
With more than 40 years of experience and a wide selection of bicycles, e-bikes, cycling equipment and workshop services, Jensen Cykler has established itself as a strong player in Aarhus. The family-owned bicycle retailer has invested in digital price tags...
Møbelkompagniet moves even closer to customers with a new showroom
With the opening of a new showroom in Hillerød, Møbelkompagniet has taken another step in its nationwide expansion. The digitally founded furniture company is making a focused investment in physical presence—without letting go of its digital strength.
New Asian universe opens in Rødovre Centrum
A new retail concept has moved into Rødovre Centrum and is challenging the classic supermarket experience. With a focus on authenticity, convenience and quick meals, AsiaGo brings both Asian flavours and modern retail closer to consumers—where efficient operations and technology...
New collector destination in Copenhagen: &Cards has opened a flagship store
A growing collector market has gained a new physical focal point in Copenhagen. With its new flagship store, &Cards moves from niche to a central position — with a focus on trading, community, and a scalable in‑store experience.
The new SPAR in Balling: Rapid transformation – ready for the future
In just a day and a half, a local grocery store was reborn. From Brugsen to SPAR – with a new chain concept, new technology, and a clear ambition to strengthen both the customer experience and the local community.
When the buffet goes digital: Nyborg Strand rethinks the meal
How do you inform hundreds of guests quickly and accurately about the menu, allergens, and climate impact? At Nyborg Strand, the answer is digital buffet signs.
KVUC strengthens the experience in the cafeteria with digital signage
With digital buffet signs from Delfi Technologies, KVUC has made it easy to communicate the day’s selection clearly and visually during a busy day in the cafeteria.
When the price tag becomes digital – and everyday life in the store becomes easier
At Imerco Home in Waves Shopping Center, digital price tags from Delfi Technologies have replaced the paper on the shelves. This creates a more efficient workday for the employees and ensures that customers always encounter updated prices and information.
Without digital price labels, there is no longer a pharmacy: a standard in the pharmacy world!
When Jasmin Ennulath took over Franziskus Pharmacy in Winterberg from her father-in-law, Jürgen Schäfer, on 1 January 2026, she took the opportunity for a comprehensive modernisation. The aim was to prepare the pharmacy for the future—with clear processes, more efficient...
When price and precision meet in space
Born online and driven digitally. Hofstra & Wagner have brought digital logic into the physical showroom, where digital price tags have become a precise tool for making choices easier and the experience sharper.
Local strength meets digital efficiency
When operations become simpler, expertise has better conditions. At XL-BYG Trægården Kås, digital price labels have become a tangible tool to strengthen both the customer experience and day-to-day work on the shop floor—without letting go of local roots. XL-BYG Trægården...
Middelfart Municipality: Digital buffet provides an overview in seconds
In the canteen at Middelfart Municipality, lunch has become even easier to navigate. Digital buffet signs now give employees a quick overview of the menu, allergens, and dietary considerations — directly at the buffet.
Delfi Technologies – your specialist in Electronic Shelf Labels
Since 1988, Delfi Technologies has delivered innovative IT solutions to more than 28,999 customers. With over 130 employees and offices in Denmark, Sweden, Norway, Germany, Italy, and Vietnam, we combine international experience with local expertise.
We design and implement electronic shelf labels solutions that are tailored to your business – regardless of size or industry. Our approach is advisory, data-driven, and long-term, so you get maximum value from your investment.
Our support team ensures that your electronic shelf labels function optimally – both during implementation and in daily operations.
Integration and advanced functionality
Our electronic shelf labels integrate easily with existing ERP, POS, and warehouse systems via Breece System. This creates a uniform data flow and minimizes manual processes.
Advanced features include:
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Product Status – show stock status, expiration dates, and notes
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Flash function – highlight products or guide employees
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Click & Collect guide – display pickup information directly on the shelf
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Size information – ideal for clothing, shoes, and packaging
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Stock visibility – better overview and optimized inventory management
These features make electronic shelf labels more than just digital price tags – they become an active sales and information tool.
The Future of Electronic Shelf Labels
The electronic shelf labels of the future will be even more intelligent. We see a development towards increased personalization, automation, and integration with other digital technologies. At Delfi Technologies, we are constantly developing our solutions so that your electronic shelf labels remain future-proof.
With the BreeceGo App, employees can also manage electronic shelf labels directly from mobile devices, which further streamlines operations.
Frequently asked questions about electronic shelf labels
Central and instant price updates, fewer errors, and the possibility of dynamic pricing.
No. The solution is designed for easy installation and use, and we offer full support.
Typically up to 5–10 years depending on update frequency and usage.
Yes. They can display product information, QR codes, stock status, allergens, and much more.
No. Both small and large stores achieve efficiency, precision, and better customer experiences.
Strengthen your business with Delfi Technologies
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