Electronic Shelf Labels – The Future of Price Management in Retail
At Delfi Technologies, we understand the importance of efficiency and streamlined operations in the retail industry. With over 34 years of experience, we specialize in providing IT solutions that optimize daily operations for companies across industries. One of our most requested and business-critical solutions is electronic shelf labels.
Electronic shelf labels are revolutionizing the way the retail industry handles prices and product information. By replacing traditional paper price tags with digital price tags, valuable employee time is freed up, errors are reduced, and price information is always accurate and up-to-date. Whether you run a specialty store, gas station, or a larger retail chain, electronic shelf labels can improve the customer experience and strengthen your bottom line.
In this guide, we will go through what electronic shelf labels are, how they work, what benefits they provide, and how Delfi Technologies helps your company implement a future-proof ESL solution.
What are Electronic Shelf Labels, and how do they work?
Electronic shelf labels (ESL) are digital display units that are mounted on store shelves and display prices and product information. Unlike paper price tags, which require manual handling, electronic shelf labels can be updated centrally via a wireless connection.
A complete electronic shelf labels system typically consists of three main elements:
Nebular Pro Series
With ultra-fast wireless performance, updates are delivered in real time and synchronized seamlessly with POS and ERP systems—ensuring your prices and product information are always accurate. The advanced 4-color e-ink display and slim unibody design provide a modern appearance on...
Lumina Slim Series
Lumina Slim represents a new generation of electronic shelf labels, where elegant design meets advanced technology. The ultra-thin and sleek construction combined with a sharp full-color display (black, white, red, yellow, blue, and green) provides a visual experience that enhances...
Polaris Series
Polaris makes your store smarter and more inviting. Prices are updated automatically in milliseconds and synchronized directly with POS and ERP, so you are always up to date. The large, razor-sharp displays with ultra-thin frames provide a modern appearance -...
Polaris Pro Series
Polaris Pro makes your store smarter and more inviting. Prices are updated automatically in milliseconds and synchronized directly with POS and ERP, so you are always up to date. The large, razor-sharp signs with ultra-thin frames give a modern look...
Benefits of Electronic Shelf Labels in Retail
Implementing electronic shelf labels provides a wide range of benefits that can quickly be felt in daily operations.
See also our
Customer Cases
Our customer cases provide insight into how companies throughout the Nordic region and Europe use our solutions – from electronic shelf labels and barcode scanners to label printing and mobile devices – to create efficiency, overview, and better customer experiences.
Each collaboration tells the story of how technology and partnership can make a real difference in daily operations.
Be inspired by our customers' results – and see how together we make the business of the future more digital, efficient, and competitive.
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Delfi Technologies Supplies Electronic Shelf Labels to Møbelringen
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Delfi Technologies – your specialist in Electronic Shelf Labels
Since 1988, Delfi Technologies has delivered innovative IT solutions to more than 28,999 customers. With over 130 employees and offices in Denmark, Sweden, Norway, Germany, Italy, and Vietnam, we combine international experience with local expertise.
We design and implement electronic shelf labels solutions that are tailored to your business – regardless of size or industry. Our approach is advisory, data-driven, and long-term, so you get maximum value from your investment.
Our support team ensures that your electronic shelf labels function optimally – both during implementation and in daily operations.
Integration and advanced functionality
Our electronic shelf labels integrate easily with existing ERP, POS, and warehouse systems via Breece System. This creates a uniform data flow and minimizes manual processes.
Advanced features include:
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Product Status – show stock status, expiration dates, and notes
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Flash function – highlight products or guide employees
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Click & Collect guide – display pickup information directly on the shelf
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Size information – ideal for clothing, shoes, and packaging
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Stock visibility – better overview and optimized inventory management
These features make electronic shelf labels more than just digital price tags – they become an active sales and information tool.
The Future of Electronic Shelf Labels
The electronic shelf labels of the future will be even more intelligent. We see a development towards increased personalization, automation, and integration with other digital technologies. At Delfi Technologies, we are constantly developing our solutions so that your electronic shelf labels remain future-proof.
With the BreeceGo App, employees can also manage electronic shelf labels directly from mobile devices, which further streamlines operations.
Frequently asked questions about electronic shelf labels
Central and instant price updates, fewer errors, and the possibility of dynamic pricing.
No. The solution is designed for easy installation and use, and we offer full support.
Typically up to 5–10 years depending on update frequency and usage.
Yes. They can display product information, QR codes, stock status, allergens, and much more.
No. Both small and large stores achieve efficiency, precision, and better customer experiences.
