Breece Cloud solution with electronic shelf abels are integrated with ICA Store Office / BOB, where the ICA store can change prices easily, product information and activate campaigns throughout the store within a few seconds. All price and product changes are made in the Store Office / BOB and are changed automatically when it's sent to the POS system.
For linking/un-linking displays to products, adding new displays, activating extra values or own logos. Link additional product information to the product such as NOT IN STOCK, LOCALLY PRODUCED, QUANTITY PRICE etc. All this is handled online with a PDA or mobile phone with the app Breece Mobile Assist.
Breece Mobile Assist, can be installed on any Android or iOS, and takes the solution from the office to the shelf. This means that the retailer and its staff are always online with the solution, regardless of where they are in the store.
NEED ICA Kvantum in Lerum has for a long time been looking for a supplier of electronic shelf labels (ESL) so the staff no longer had to spend time and resources on changing paper labels on the shelf. It was important that it was a supplier who could meet all the store's needs / requirements.
OPINION We are satisfied with our new solution and the collaboration with Delfi Technologies. It provides an advantage in everyday life where the price changes take effect in a flash both at the checkout and on the shelf, where we have better time to help customers and focus on placements, refills and orders, says Owe Krook.
THE SOLUTION The Breece Cloud solution with electronic shelf labels (ESL) is cloud-based, and all that is required is a wireless antenna that connects directly to the store's existing ICA network. The system automatically downloads updates and sends them to the displays on the shelves.
GROWTH We have implemented electronic shelf labels from Delfi Technologies, which is a great help to us every day. From previously using a couple of days a week to prepare promotions, multi-piece prices, product and price changes - we now only spend a few minutes a week.
The transmitter communicates via radio on its own frequency and has nothing to do with ordinary wifi. The transmitter connects to the store's existing network and does not require a separate network with all the extra work it entails. Delfi guarantees x - number of transmitters in the offer. For a ICA store depending on size and design, 1-2 pieces are needed for Nära and type 5-6 for Maxi store.
The Vision 4K media unit is connected to the store's regular TV screens. With Vision 4K, you can link items to a TV screen, with slide shows, stream video, etc. The TV screens are automatically updated with item data from the store's StoreOffice / BOB.
Takes the solution from the office to the shelf. With the app Breece Mobile Assist which can be installed on any Android or iOS device, you always have the solution easily accessible. A PDA or regular mobile phone connects either to the ICA store's available wifi or with a standard 4G connection, easily and conveniently. With the BreeceMobileAssist app, you handle everything from linking, off-linking displays. Release product from display. Add extar logos or messages on display / product, etc.
The displays are available in a number of different sizes from 1.6 "to 12.5". The displays can show RED down to zero degrees. All displays work when placed in the cooling counter and can show the colour red.
Since the ICA owner Jan Sikström took over the ICA Ettan store in Sundsvall in 2016, he has almost tripled sales from 15 million to 40 million. The store currently has 15 employees and just over 5,000 products on the shelf. In 2016, an extensive renovation of the store was carried out, which also introduced a wider selection of organic products.
ICA Kvantum in Lerum has invested in new technology. A cloud-based solution with Breece electronic shelf labels that automatically deliver new information to the store's shelves. It is a solution that the IT company Delfi Technologies is behind, where all software is in the cloud.
At ICA Supermarket Smedby in Kalmar, they have installed electronic shelf labels from Delfi Technologies. The prerequisite for choosing Delfi's solution is that they are partners with ICA and everything is integrated with ICA StoreOffice and NYA BOB (BackOfficeButik).
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