Breece Cloud solution with electronic shelf abels are integrated with ICA Store Office / BOB, where the ICA store can change prices easily, product information and activate campaigns throughout the store within a few seconds. All price and product changes are made in the Store Office / BOB and are changed automatically when it's sent to the POS system.
For linking/un-linking displays to products, adding new displays, activating extra values or own logos. Link additional product information to the product such as NOT IN STOCK, LOCALLY PRODUCED, QUANTITY PRICE etc. All this is handled online with a PDA or mobile phone with the app Breece Mobile Assist.
Breece Mobile Assist, can be installed on any Android or iOS, and takes the solution from the office to the shelf. This means that the retailer and its staff are always online with the solution, regardless of where they are in the store.
“The Breece solution from Delfi Technologies matches our needs. For us as a store, the Breece Cloud solution creates value in everyday life when it comes to running a store and creating new opportunities. We can actively use the Breece displays to sell our products, and this is something we continuously work on and appreciate a lot. ”
- Owe Krook, trades at ICA Kvantum Lerum
NEED ICA Kvantum in Lerum has for a long time been looking for a supplier of electronic shelf labels (ESL) so the staff no longer had to spend time and resources on changing paper labels on the shelf. It was important that it was a supplier who could meet all the store's needs / requirements.
OPINION We are satisfied with our new solution and the collaboration with Delfi Technologies. It provides an advantage in everyday life where the price changes take effect in a flash both at the checkout and on the shelf, where we have better time to help customers and focus on placements, refills and orders, says Owe Krook.
THE SOLUTION The Breece Cloud solution with electronic shelf labels (ESL) is cloud-based, and all that is required is a wireless antenna that connects directly to the store's existing ICA network. The system automatically downloads updates and sends them to the displays on the shelves.
GROWTH We have implemented electronic shelf labels from Delfi Technologies, which is a great help to us every day. From previously using a couple of days a week to prepare promotions, multi-piece prices, product and price changes - we now only spend a few minutes a week.
The Breece ESL solution is secure in the cloud with easy access from any web browser or the Breece Mobile Assist app. Thus, no installation of ESL software in stores or any additional computer, junction box or "black-box" is required.
Breece Cloud ESL service is a new way of thinking about ESL and our way of making everything much easier. All you need is an Internet connection, Breece ESL antenna and the electronic shelf edge labels.
The transmitter communicates via radio on its own frequency and has nothing to do with ordinary wifi. The transmitter connects to the store's existing network and does not require a separate network with all the extra work it entails. Delfi guarantees x - number of transmitters in the offer. For a ICA store depending on size and design, 1-2 pieces are needed for Nära and type 5-6 for Maxi store.
The Vision 4K media unit is connected to the store's regular TV screens. With Vision 4K, you can link items to a TV screen, with slide shows, stream video, etc. The TV screens are automatically updated with item data from the store's StoreOffice / BOB.
Takes the solution from the office to the shelf. With the app Breece Mobile Assist which can be installed on any Android or iOS device, you always have the solution easily accessible. A PDA or regular mobile phone connects either to the ICA store's available wifi or with a standard 4G connection, easily and conveniently. With the BreeceMobileAssist app, you handle everything from linking, off-linking displays. Release product from display. Add extar logos or messages on display / product, etc.
The displays are available in a number of different sizes from 1.6 "to 12.5". The displays can show RED down to zero degrees. All displays work when placed in the cooling counter and can show the colour red.
At Delfi Technologies, we now also have a solution where we show the current stock balance – directly on the display at shelf edge.
The stores save many working hours and store operations become more efficient.
The new stock balance function has been implemented in a number of stores.
Delfi cares about the costs in the store and streamlines operations.
With the new function of being able to display the current stock levels directly at the shelf, the store saves additional time on operational tasks and checking stock status. The new stock balance function is operational in several ICA stores. One of the stores is ICA Supermarket Torsås, where Daniel Jungå is Store Manager.
Daniel has previously carried out various projects with renewal of the entire store. Here, the store was also looking for a solution with electronic shelf labels (ESL), so that the staff no longer had to spend time and resources changing paper labels at the shelves.
Since the ICA owner Jan Sikström took over the ICA Ettan store in Sundsvall in 2016, he has almost tripled sales from 15 million to 40 million. The store currently has 15 employees and just over 5,000 products on the shelf. In 2016, an extensive renovation of the store was carried out, which also introduced a wider selection of organic products.
Feel free to book a meeting with Delfi and you will get a live demonstration of the Breece Cloud solution with its displays. We will come and visit your store and the opportunity for you to feel and see the solution and ask questions. Book here:
Telephone: +46 734 43 00 10
E-mail: [email protected]
MATS FRÖBERG OLSSON
Telephone: +46 708-28 85 86
E-mail: [email protected]