Danish Crown
Danish Crown: New head office and digital price tags
With a great location on Danish Crown Vej in Randers, one of Europe’s leading food companies has a brand new head office. As part of the new headquarters, the company has also opened a staff shop called “Danish Crown Handpicked”, where employees and guests can buy and try different products in the range.
To optimize workflows and the operation of the staff shop with the ability to ensure an efficient payment process, Danish Crown has implemented digital price tags from Delfi Technologies. The price tags are connected to their self-service system from Ditbetalingssystem.dk, enabling customers to see prices clearly and make payments seamlessly.
Danish Crown has always focused on quality and innovation, and the implementation of digital price tags is a natural progression in their quest to improve the customer experience. The alternative to digital price signs was to install traditional paper signs that had to be updated manually by staff. However, as staff from the canteen are also responsible for ordering items for the range, this was not an option. There was a need to free up resources so that the shop could more or less look after itself.
Efficient and accurate price display
The digital price tags allow Danish Crown to display product prices in an efficient and accurate way. The signs are connected to the payment system, which means that prices are automatically updated in real time when changes are made in the system. This also eliminates the need for manual updates and minimizes the risk of errors in the price display. The customer can therefore always be sure to see the correct prices for the products.
It was important for us to make the staff shop as easy and simple to operate as possible. People should be able to serve themselves, so it made sense to make the price tags digital as well to tie it all together.
– It was important for us to make the staff shop as easy and simple to operate as possible. People should be able to serve themselves, so it made perfect sense to make the price tags digital to tie everything together,” says Torben Pedersen, Director Nordic Fresh at Danish Crown.
An improved customer experience
The digital price display has a direct impact on the customer experience in the shop. As prices are always clear and correctly updated, customers can quickly and easily decide which products they want to buy.
The clear and easy-to-read display of prices builds trust and makes it easier for customers to make informed decisions. It also reduces queuing and waiting time as customers don’t have to ask staff for a specific price.
With the self-service payment solution from Ditbetalingssystem.dk, customers can pay for their products without an employee having to serve them. It works simply by scanning the products you want to buy and then pressing the pay button. A credit card terminal is connected, where you simply insert your payment card and enter your code.
Simple operation saves time
The digital price tags are controlled by an antenna and Delfi Technologies Cloud Software and a mobile app. The way it works is that you use the app to scan a digital price sign and then scan the product that the sign is to be linked to. The sign and product are now linked, and in future the sign will be updated with product and price information if it changes in the payment system. The antenna sends updates to the signs in real time as soon as it receives changes in data. This makes the solution easy to operate and saves both time and resources when pricing goods, as everything is done automatically.
About Danish Crown
Danish Crown is a leading food company headquartered in Denmark. The company specializes in the production and sale of meat products for both the Danish and international markets. Danish Crown has established itself as a trusted supplier of high-quality and sustainable food and operates a wide range of activities including meat processing, production of fresh meat and sales of meat products to retailers, food companies and restaurants. Danish Crown is known for its innovation, quality management and ability to meet customer needs in a dynamic and competitive market.
RELATED CASES
Want to know more?
Contact us today and we'll be happy to get back to you
