Cykelshoppen.dk/Speedline.dk, a leading bicycle and moped dealer in Denmark, has taken a big step when it comes to retail technology. The company has installed electronic shelf labels from Delfi Technologies in their store – a system that has had a significant impact on business processes and customer experience.
In Skanderborg, Denmark you find an inspiring showroom where you can see a wide selection of bicycles, spare parts and equipment from Cykelshoppen.dk. Since majority of the sales takes place online, where prices easily can be adjusted and adapted to the competitive situation, it was therefore a natural step to look for a solution with digital price tags for the physical showroom.
The company's decision to implement an ESL solution with digital price tags has been rewarded with several benefits. First of all, the ESL system from Delfi Technologies has created a more efficient store operation with the possibility of optimizing price dynamics. Now, there is also the possibility to react quickly to price changes in the market in real time.
At the same time, the physical showroom has now also become far more competitive as customers always get the same price in the store as they find online in the webshop. The digital price tags are connected to the store's webshop, which means that all kinds of prices and product information are updated in real time.
Cykelshoppen has also experienced a noticeable improvement in customer service. In addition to prices, the digital price tags can show product descriptions, size variants and stock status. This allows customers to make informed purchasing decisions and find exactly the bike or bike accessory they are looking for. The increased transparency and easily accessible information contribute to creating trust between the store and its customers.