With a great location at Danish Crown Vej in Randers, one of Europe's leading food companies has established its brand new headquarter. As part of the new premises, the company has also opened a staff shop called 'Danish Crown Handpicked', where staff members and guests can buy and try different products in the range.
To optimize work processes and the operation of the staff shop while being able to ensure an efficient payment process, Danish Crown has implemented digital price tags from Delfi Technologies. The price tags are linked to their self-service system from Ditbetalingssystem.dk, which enables customers to see the prices clearly and complete payments without any problems.
Danish Crown has always focused on quality and innovation, and the implementation of digital price tags is a natural development in their pursuit of improving the customer experience. The alternative to digital price tags was to set up traditional paper signs that had to be manually updated by the staff. But this wat not an option since it is the canteen staff who also is responsible for goods ordering and the shop. There was a need to free up resources so that the shop could more or less work on its own.
The digital price tags give Danish Crown the opportunity to display the prices of the goods in an efficient and accurate way. The signs are connected to the payment system, which means that prices are automatically updated in real time when changes are made to the system. This simultaneously eliminates the need for manual updates and minimizes the risk of errors in the display of prices. The customer will therefore always see the correct products prices.