Local pharmacy strengthens customer engagement with digital price tags

Fønix Apoteket Uldum, which is part of A-apoteket, has automated time-consuming tasks with digital price tags from Delfi Technologies to free up more time to nurture customer relationships and offer personal service.

A-apoteket is a chain of independent pharmacies in Denmark. One of them is Fønix Apoteket Uldum, where Jeppe Madsen is the pharmacist. He greatly values the close relationship that develops between customers and healthcare professionals in a rural area. Personal contact and the opportunity to provide individual advice are of great importance to him and his team.

An investment in digital price tags from Delfi Technologies has freed up time and enabled the pharmacy to focus more on customer care and advice, helping to strengthen the close relationship with customers and create a more satisfying experience for everyone.

Automation creates time for personal service

By automating the process of updating prices and product information on the shelves, the pharmacy has created a more efficient workflow that frees up resources to strengthen the personal service customers value highly.

The pharmacy can now update prices and product information in real time, without the need for manual intervention. This not only saves time, but also reduces errors and ensures that customers always have access to accurate and up-to-date information.

“Typically, every 14 days a great many price tags need to be changed. If you do not get it done right when the prices change, it creates a lot of confusion among customers,” says Jeppe Madsen.

A dynamic solution with great flexibility

Fønix Apoteket Uldum takes full advantage of the technology’s potential and the dynamic options the digital price tag solution offers. By implementing the solution from Delfi Technologies, the pharmacy has gained a range of benefits, including flexible layout options that make it possible to adapt the tags as needed and create a more engaging shopping experience for customers.

One of the dynamic options the pharmacy uses is automatic highlighting of offers on the tags using colours. This makes it easy for customers to identify and take advantage of current offers and promotions.

“We were looking for digital price tags because we spent a lot of time replacing the paper labels we had before. And the products look better on the shelf, and it is also much easier to see where there are offers and where there are not,” explains Jeppe Madsen.

In addition, the pharmacy takes advantage of the option to display multiple products on the same tag, enabling more efficient use of space and making it easier for customers to compare different products directly on the shelves.

The pharmacy can also display special text directly on the tags, such as “dietary supplement”, which increases customers’ awareness of product categories and makes it easier to find specific items in the pharmacy.

User-friendliness was crucial to the decision

Many pharmacies in Denmark now use digital price tags. Fønix Apoteket Uldum chose the solution from Delfi Technologies because of the high level of user-friendliness and flexibility the system offers. Using a mobile phone (or a handheld terminal) with a dedicated app, BreeceGo, the pharmacy can easily manage products and price tags with simple scanning—directly at the shelf—making day-to-day work more efficient and streamlined for staff.

Jeppe Madsen runs a total of three pharmacies, all of which have the digital price tags from Delfi Technologies. Because of the distances between the pharmacies and the ease of Delfi’s solution, Jeppe only needed to instruct employees in Delfi’s app and the digital signage solution over the phone, which worked well.

“I chose digital price tags from Delfi Technologies because they are much easier to set up. You can stand at the shelf with a mobile phone and an app, scan the product and the price tag—and then you can see immediately that it works. You do not have to move away from the shelves and away from the products,” Jeppe Madsen concludes.