At the end of August 2020, Denmark's new gaming universe Games N 'Gadgets opened its doors to gamers and game-loving people in the center of Horsens city. Games N 'Gadgets offers everything within gaming, gadgets and computer accessories. To create synergy between the online universe and the physical customer experience, the store has installed electronic shelf labels.
A massive increase in e-commerce in gaming and gaming accessories had a consequence for the well-known gaming chain GameStop in 2019, which had to make the decision to close all its 34 stores on the Danish market. It also meant that the local GameStop store in the heart of Horsens had to close.
Recently, the local owner of Kids Coolshop in Horsens, Søren Westenholtz Nielsen, chose to go against the flow of store closures when he saw the opportunity to offer customers an alternative to online shopping. He got the opportunity for new premises close to his existing store. Søren Westenholtz Nielsen seized this opportunity to be able to concentrate even more on this segment and be able to offer a larger product range. The idea was to create a link between online shopping and physical shopping in the form of a completely new gaming store.