Denmark's largest retailer of espresso machines, rigtigkaffe.dk, which has just won the third Gazelle award (Danish growth award), has moved from Skanderborg to new, beautiful premises in Tilst. In a new and modern showroom, customers can taste and see more than 100 espresso machines. To ensure that the customer always get the correct price of the machine, digital price signs have been set up to quickly update the prices.
Rigtig Kaffe is the largest specialist house within espresso machines, coffee grinders, barista equipment and whole coffee beans. The webshop was established in 2009 and has now expanded with a large and modern showroom in Tilst. Here, customers are offered an out-of-the-ordinary coffee experience. There are more than 100 different espresso machines displayed in the showroom, which customers can try and taste the coffee before they buy.
The selection at Rigtig Kaffe is aimed at the quality-conscious consumer who wants an extra good cup of coffee or espresso. Since the launch of the webshop, the company has received Børsen's prestigious Gazelle award three times, most recently in 2022.
A lot of money has been invested in the new showroom with the goal of making it possible for customers to try the large range and create a professional and modern look to the customers. The selection of machines in the showroom has been carefully selected after many years in the industry, and the company offer machines in all price ranges. In that way, there is always something for everyone.
At Rigtig Kaffe, they knew very well that the rapidly changing prices would be a challenge in the showroom, which is why they chose to contact Delfi Technologies from the start to implement digital price signs.
Rigtig Kaffe has more than 5,000 products in the range, available on the webshop. Although only selected products are displayed in the showroom, it made a lot of sense for the company to implement digital price tags. The prices of the competitors are closely monitored to ensure that Rigtig Kaffe always can offer the best price to the customer. It is therefore a big task to keep the prices in the webshop and showroom updated, without the use of digital signs.