Kvickly Ry is first mover in the retail industry with electronic shelf labels, the e-supermarket OSUMA and much more
A big curiosity and desire to explore new and different ways to run supermarkets is, among other things, something that makes Kvickly Ry a first mover in the retail industry. In 2006, Kvickly Ry was the first supermarket in Denmark to implement electronic shelf labels. It all started as a school project, originated from a persevering and curious student, who with his final exam got the ESL project realized, when the money for testing and later full implementation, was granted by the board in the consumer cooperative TRYG.
As an independent consumer cooperative, part of the Danish Coop-family, independence is one of the primary drivers at Kvickly Ry. Both store staff and management take the initiative for a lot new and exciting projects. The projects all have the aim to optimize the store and create a better shopping experience for the customers. Electronic shelf labels have been one of the projects, another one is the e-supermarket OSUMA.dk, which is owned by Kvickly Ry and can cover grocery delivery to 4.5 million Danes. The next big project is already in progress and consists of a mayor rebuilding with drive-in pickup, more square meters for the store, butcher and bakery and a 1st floor for the project ‘Kvickly's cooking school’ and other exciting activities.