Despite Corona, the local Danish Vejers Supermarket has had a good year. When things go well, profits are invested in developing the business. Most recently, the local Let-Køb store has invested in electronic price tags from Delfi Technologies.
Located at Stjerne Camping in Vejers Strand, Southwest Jutland (Denmark), you will find Vejers Supermarket, which is part of Let-Køb - one of Dagrofa's local chain of stores. The supermarket employs a total of 13 staff members incl. part-time and holiday replacements. Especially in high season, it is extra busy when campers and holidaymakers pass by, but in fact, the supermarket is open 363 days a year.
Vejers Supermarked is owned and operated by Stjerne Camping, with Store Manager Anne Marie Enghave in charge of the daily operations. Together with the owners, she is constantly looking at new opportunities to improve the store, as the profits are reinvested in developing the business.
Among other things, energy-saving initiatives have been implemented in the fridge and freezer area as well as new lighting. Most recently, it the store has implemented electronic shelf fronts (ESL), which have been on the Store Manager's wish list for a long time. According to Anne Marie Enghave, the inspiration came from other supermarkets, as it is something you gradually see everywhere today.