Today, many companies donate money to charity. At NEYE, the entire profit goes to a good cause. The NEYE Foundation has since 1977 earmarked the annual profit for cancer research. It has become 50 million DKK in the last 5 years alone.
The history of the NEYE chain dates to 1881 when the first store opened at Vimmelskaftet in Copenhagen. Today, NEYE is a market leader with a large selection of bags, backpacks, suitcases, and accessories. The NEYE Foundation's slogan is "Bags with a purpose". All employees at NEYE work with the overall purpose of running the stores to create profit that can be used for cancer research in Denmark.
To generate the greatest possible profit at the bottom line for charitable purposes, there must first and foremost be control of the business, and the day-to-day operations must be efficient. At the same time, the employees must be customer-oriented, so that they help to create a good experience and leave a positive impression to the customers.
Through a collaboration with the IT company Delfi Technologies, NEYE has therefore implemented a barcode solution with handheld terminals (model: Delfi Nova) and mobile label printers (model: Bixolon SPP-R200) for price marking. The primary purpose of the solution is to make employees more mobile in their daily work so that they are not dependent on the cash register or the back office. Employees need to have more time to help customers along the way.
- At NEYE, we have a philosophy that employees must be customer-oriented. Therefore, it is an advantage if you can use IT and technology that supports that strategy - among other things by making employees' work more mobile and flexible, so they can be where customers are rather than just behind the counter, tells Bent Panduro, IT Manager at NEYE.