LØBESHOP.DK - DANMARK
LØBESHOP.DK - DANMARK
"We need to help the customer make the best purchase, whether it's online or offline. That's why we've invested in digital price tags in our store to ensure that our online prices are immediately reflected in-store."
Rolf Andersen, co-owner at Løbeshop.dk
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The line between online and offline disappears says Løbeshop.dk
There is a growing trend for companies to merge their online universe with physical stores. And this trend is here to stay, as customers expect the same experience wherever they shop. This requires planning down to the smallest detail, and digital displays are part of the solution, says Danish webshop comet Løbeshop.dk.
løbeshop.dk
Denmark’s leading webshop for running, triathlon and cycling, løbeshop.dk, has existed online since 2005, and last year the company made an interesting choice that seems strange to most traditional companies: As part of the company’s expansion strategy, løbeshop.dk has chosen to establish a physical store.
“As a supplier to the retail industry, we actually see an increasing trend of online stores going offline. Customers begin the buying process by searching for information online and then want advice and guidance in a physical store,” explains Kim Hansen, Sales Manager at Delfi.
DIGITAL PRICE TAGS
“We need to help the customer make the best purchase, whether it’s online or offline. We have therefore invested in digital price tags in our store to ensure that our online prices are reflected in the store immediately. Imagine if we had to change price tags manually several times a day, it could be a bit of a circus,” says Rolf Andersen.
DIGITAL PRICE TAGS
“We need to help the customer make the best purchase, whether it’s online or offline. We have therefore invested in digital price tags in our store to ensure that our online prices are reflected in the store immediately. Imagine if we had to change price tags manually several times a day, it could be a bit of a circus,” says Rolf Andersen.
