There is a growing trend for businesses to integrate their online universe with physical stores. And the trend is here to stay, because customers expect to get the same experience regardless of where they do their shopping. It requires planning down to the very last detail, and digital displays are part of the solution, according to the successful Danish online store Løbeshop.dk.
With an online presence since 2005, løbeshop.dk, Denmark’s leading online running, triathlon and cycling store, made an interesting choice last year which most traditional businesses find bizarre. As part of their expansion strategy, løbeshop.dk decided to establish a physical store.
“As a retail supplier, we are actually seeing a growing trend towards online stores going offline. The first stage of customers’ buying decision process is searching for information online, followed by going to a physical store for advice and guidance,” says Kim Hansen, Area Manager at Delfi.