The line between online and offline disappears says Løbeshop.dk

LØBESHOP.DK - DENMARK

December 6, 2017

The line between online and offline disappears says Løbeshop.dk

There is a growing trend for companies to merge their online universe with physical stores. And this trend is here to stay, as customers expect the same experience wherever they shop. This requires planning down to the smallest detail, and digital displays are part of the solution, says Danish webshop comet Løbeshop.dk.

LØBESHOP.DK

Denmark’s leading webshop for running, triathlon and cycling, løbeshop.dk, has existed online since 2005, and last year the company made an interesting choice that seems strange to most traditional companies: As part of the company’s expansion strategy, løbeshop.dk has chosen to establish a physical store.

“As a supplier to the retail industry, we actually see an increasing trend of online stores going offline. Customers begin the buying process by searching for information online and then want advice and guidance in a physical store,” explains Kim Hansen, Sales Manager at Delfi.

"We need to help the customer make the best purchase, whether it's online or offline. That's why we've invested in digital price tags in our store to ensure that our online prices are immediately reflected in-store."

Rolf Andersen, co-owner at Løbeshop.dk

NOTHING IS LEFT TO CHANCE

“With our physical store in Aarhus, we want to satisfy customers’ desire to be able to shop both online and in-store. Our approach to running a physical store is fundamentally to think differently. We think in terms of integration and our vision has always been to blur the line between offline and online shopping,” says co-owner Rolf Andersen, løbeshop.dk.

Nothing is left to chance with the physical running shop. From the start, the plan for løbeshop.dk has been to create a physical universe that flows together with the digital. Both to create recognizability and loyalty.

Nothing has been left to chance with the physical store. From the very beginning, løbeshop.dk intended to create a physical universe to be integrated with the digital universe with the aim of increasing recognisability and establishing loyalty.

RISK OF PRICE CHAOS

“We must help customers find the best buys, both online and offline. Therefore, we have invested in electronic shelf labels in our store to ensure immediate alignment with our online prices. Just imagine if we had to change price labels manually several times a day – it could turn out to be quite chaotic,” says Rolf Andersen.

DIGITAL PRICE TAGS

“We need to help the customer make the best purchase, whether it’s online or offline. We have therefore invested in digital price tags in our store to ensure that our online prices are reflected in the store immediately. Imagine if we had to change price tags manually several times a day, it could be a bit of a circus,” says Rolf Andersen.