Buddy Pet Store
Digital price tags streamline and improve customer service at Buddy
Buddy, one of Norway’s largest pet care and accessories chains, has effectively implemented digital price tags (ESL) from Delfi Technologies to streamline price changes and improve communication with both members and non-members.
The Norwegian chain Buddy focuses on offering quality products for dogs, cats, small animals, birds and fish. The range includes a wide selection of food, toys, accessories and care products from recognized brands, and Buddy places great emphasis on offering products that promote the health and well-being of pets. In addition to the physical store concept, Buddy also has a strong online presence where customers can find an extensive range and get advice on pet care.
The implementation of the ESL solution from Delfi Technologies has been a great benefit for Buddy Vestkanten. Not only has it simplified the price update process, but it has also improved the store’s ability to communicate with customers in a more efficient and modern way. Overall, the solution has led to time savings, improved customer service and a stronger membership strategy, making it an important part of the Buddy chain’s daily operations.
"It is very visible when an item has a member price and a non-member price for those who are not members. We are very happy with this."
Improving member communication
Buddy was looking for a solution that would simplify the daily handling of price tags. Previously, staff had to print and manually change paper labels, which was time consuming and often led to errors. With digital price tags, price changes can now be managed automatically from the back office.
In addition, Buddy had a strong focus on displaying member and non-member prices clearly on the shelves, as their membership program is an important part of their business strategy. Delfi Technologies has helped them achieve this by displaying both prices on the digital signage.
By using digital price tags, Buddy Vestkanten now eliminates the manual handling of price tags, which has resulted in a more efficient operation. It has become easier to show the difference between member prices and non-member prices, which also helps to highlight the benefits of membership.
The red color on the signs can be used to highlight member prices, which is a smart way to draw attention to offers. All this is done automatically and centrally controlled from the store’s data system.
– It is very visible when an item has a member price and a non-member price for those who are not members. We are very pleased with this, says Bianca Moore, Store Manager at Buddy Vestkanten.
Easy administration via user-friendly mobile app
The Buddy chain uses the BreeceGO app on their mobile phones to manage the store’s labels and wireless antennas. The app is easy to use and gives staff full control over the status of the signs, which is handy as they always have their phone with them. When an item is out of stock, the app makes it easy to assign the sign to a new item, saving time and minimizing the risk of errors.
– When we can use the BreeceGO app on our mobile phones, it’s easier because we always have it with us. When an item is sold out, it’s easy to use the app to link the sign to the new item,” says Rolf F. Hansen.
In addition to displaying prices, Buddy also uses the labels to display other important information, such as membership benefits, and there are plans to display stock status. This will allow the store to optimize shelf space and ensure that customers always get relevant and up-to-date information.
Better time for customer service
With the implementation of digital price tags, Buddy Vestkanten now has more time to focus on customer service. Staff no longer spend time handling and changing paper labels, freeing up time to help customers and improve their shopping experience.
Delfi Technologies was chosen as a supplier for several reasons. Firstly, Buddy already had good relationships with several of Delfi’s employees, which created trust in the collaboration. Secondly, Delfi offered a user-friendly and simple cloud-based solution that could be implemented with minimal infrastructure. Lastly, Delfi showed great interest in helping Buddy display different information on the signs, which was an important factor for Buddy.
About Buddy
Buddy is a chain of independent pet stores in Norway specializing in the sale of pet food, equipment and care products. Buddy was established in 2004 and has since developed into a well-known and growing player in the Norwegian pet products market. With 30 stores across the country, Buddy is one of Norway’s largest pet care and accessories chains. The company emphasizes good customer service and has a team of employees with extensive knowledge of pet needs and behavior. This makes Buddy a reliable and preferred destination for pet owners who want the best care and products for their pets.
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