Build-A-Bear
A magical customer experience – with digital price tags from Delfi
When experience and efficiency need to go hand in hand, technology plays a key role. Intersource, the company behind Build-A-Bear’s new store in Copenhagen, knows this well. With digital price tags from Delfi Technologies, they’ve found a solution that both streamlines operations and enhances the customer experience – and was ready to use in less than a week.
In the heart of Copenhagen, Build-A-Bear has opened a brand-new Premium Store on Købmagergade. Here, customers don’t just get the chance to build their own teddy bear – they’re also treated to a modern, seamless, and inspiring retail experience.
A key part of that experience is the digital price tags from Delfi Technologies, which were installed in less than a week from order to full setup. The solution requires no complex installations or major changes in the store. It’s a “plug-and-play” system that only needs an internet connection and a wireless antenna to transmit information to the tags.
"As a franchise partner, it’s crucial for us to have stores that simply run smoothly. When we use solutions like the digital price tags from Delfi Technologies – which are both reliable and easy to manage – it gives us the peace of mind to focus on operations and the customer experience rather than daily practical details."
Easy management
Behind the store is Intersource A/S, the company responsible for operating Build-A-Bear in Denmark, Norway, and Iceland. When planning the opening of the new store, they had a clear goal: to find a simple and smart way to display prices and product information – without unnecessary administration or technical hassle.
– As a franchise partner, it’s crucial for us to have stores that simply run smoothly, says Jonas Qviisgaard Petersen, Finance Manager at Intersource, and continues:
– When we use solutions like the digital price tags from Delfi Technologies—reliable and easy to manage—it gives us peace of mind to focus on operations and customer experience instead of daily practical details.
– We were pleasantly surprised at how easy it was to implement the digital price tags. It’s a solution that just works—and is incredibly simple to manage. In fact, less than a week passed from when we placed the order with Delfi Technologies to the system being fully installed and ready to use on the shelves, he adds.
Intersource chose the solution from Delfi Technologies because it’s quick to set up, easy to use, and future-ready. The system was installed in less than a week and automatically updates prices through the store system. The digital tags provide a professional look, can be easily adapted for promotions, and make it simple to add more tags if the store layout changes.
Enhancing the customer experience
At Build-A-Bear, the customer experience is at the heart of everything. Children and families create their very own teddy bears – an experience that requires time and attention from the staff. With the digital signage solution, employees are freed from routine tasks and can instead focus on what they do best: creating magical moments for customers.
About Build-A-Bear
Build-A-Bear Workshop is an international retail chain where customers – especially children and families – can create their own unique teddy bear through a fun and interactive experience. The brand was founded in 1997 and has since grown into a global presence with hundreds of stores worldwide.
About Intersource
Intersource A/S is the franchise partner for Build-A-Bear in Denmark, Norway, and Iceland. The company holds the rights to operate and develop the concept in the Nordic countries and is behind the launch of Build-A-Bear stores in locations such as Copenhagen Airport and Købmagergade.
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