The rapid development in the retail sector is no exception for Eventyrsport, which has recently merged with Racingdenmark and has introduced a completely new store concept with a focus on unique customer experiences. As part of the store concept, electronic shelf labels play a crucial role for both employees and customers.
One of the biggest steps has been taken in the history of Eventyrsport, which has been merged with Racingdenmark as of 1 July 2020. With Racingdenmark, as specialists in running experiences and Eventyrsport as Denmark's largest chain wihin outdoor, the best of both worlds will be combined in the future under the Eventyrsport brand.
The first physical offshoot of the merger between the two chains can be found in Silkeborg, where Eventyrsport has opened a brand new 1,200 square meter flagship store with a new store concept. Here, the two concepts are united under a strong community, with equipment and advice for great experiences in nature.