Since 1929, Jacobsen Plus has been a family-owned company that has supplied high-quality design furniture, lighting and interiors to the Danish population. In 2011, the fifth generation joined, which has just implemented digital price tags in the store located in Horsens.
Jacobsen Plus operates both a webshop and two physical stores. One in Horsens and the newest addition to the family - centrally located at ‘Strøget’ in Copenhagen. Designer furniture from, among others, Fritz Hansen, Hay, Louis Poulsen and other brands can be purchased in the stores.
External factors in the market with increasing inflation and a lack of raw materials, which leave an impression on purchase prices, is also something that has an impact on the business at Jacobsen Plus. As in many other industries, the furniture industry is also exposed to large fluctuations in purchase prices, which means that you must focus and look at all prices to avoid it affecting profits.
Therefore, Jacobsen Plus has implemented digital price signs from Delfi Technologies, so that the company can more easily adjust prices accordingly. In this way, it is possible to maintain the correct margin. Before the company implemented digital price signs, ordinary paper signs were used to display prices. However, Jacobsen Plus could quickly sense that it was far from optimal in the current situation. It is both time-consuming to keep track of paper signs and difficult to ensure correct prices when the price sign is static.