Electronic Shelf Labels

Electronic Shelf Labels – The Future of Price Management in Retail

At Delfi Technologies, we understand the importance of efficiency and streamlined operations in the retail industry. With over 34 years of experience, we specialize in providing IT solutions that optimize daily operations for companies across industries. One of our most requested and business-critical solutions is electronic shelf labels.

Electronic shelf labels are revolutionizing the way the retail industry handles prices and product information. By replacing traditional paper price tags with digital price tags, valuable employee time is freed up, errors are reduced, and price information is always accurate and up-to-date. Whether you run a specialty store, gas station, or a larger retail chain, electronic shelf labels can improve the customer experience and strengthen your bottom line.

In this guide, we will go through what electronic shelf labels are, how they work, what benefits they provide, and how Delfi Technologies helps your company implement a future-proof ESL solution.

What are Electronic Shelf Labels, and how do they work?

Electronic shelf labels (ESL) are digital display units that are mounted on store shelves and display prices and product information. Unlike paper price tags, which require manual handling, electronic shelf labels can be updated centrally via a wireless connection.

A complete electronic shelf labels system typically consists of three main elements:

Digital price tags

The physical electronic shelf labels are available in various sizes and display types, often based on energy-efficient e-paper technology, which ensures high readability and long battery life.

Software

The Breece System software is the core of the solution. Here, prices, promotions, and product data are managed centrally. The software integrates seamlessly with existing ERP and POS systems, ensuring correct data flow and automation.

Communication infrastructure

A stable, wireless connection – typically based on radio frequency – ensures fast and reliable updating of all electronic shelf labels in the store or across chains.

When a price is changed in the system, the relevant electronic shelf labels are updated instantly. The result is fewer errors, faster workflows, and full control over price display.

Benefits of Electronic Shelf Labels in Retail

Implementing electronic shelf labels provides a wide range of benefits that can quickly be felt in daily operations.

Instant and accurate price updates

With electronic shelf labels, prices and promotions can be changed centrally and rolled out in real time. This eliminates manual errors and ensures that shelf prices and checkout prices always match.

Increased efficiency and lower operating costs

Manually replacing paper price tags is time-consuming. Electronic shelf labels free up employee resources, which can instead be used for customer service and sales.

Improved customer experience

Correct prices build trust. In addition, electronic shelf labels can display extended product information, QR codes, promotional material, and guidance directly on the shelf, which supports the customer’s purchasing decision.

Dynamic pricing and campaign management

Electronic shelf labels make it possible to work with time-controlled campaigns, inventory-based pricing, and quick price adjustments – all without manual intervention.

Sustainable operation

By reducing or eliminating paper price tags, electronic shelf labels contribute to a more sustainable retail industry and reduce both waste and resource consumption.

Delfi Technologies – your specialist in Electronic Shelf Labels

Since 1988, Delfi Technologies has delivered innovative IT solutions to more than 28,999 customers. With over 130 employees and offices in Denmark, Sweden, Norway, Germany, Italy, and Vietnam, we combine international experience with local expertise.

We design and implement electronic shelf labels solutions that are tailored to your business – regardless of size or industry. Our approach is advisory, data-driven, and long-term, so you get maximum value from your investment.

Our support team ensures that your electronic shelf labels function optimally – both during implementation and in daily operations.

Integration and advanced functionality

Our electronic shelf labels integrate easily with existing ERP, POS, and warehouse systems via Breece System. This creates a uniform data flow and minimizes manual processes.

Advanced features include:

• Product Status – show stock status, expiration dates, and notes

• Flash function – highlight products or guide employees

• Click & Collect guide – display pickup information directly on the shelf

• Size information – ideal for clothing, shoes, and packaging

• Stock visibility – better overview and optimized inventory management

These features make electronic shelf labels more than just digital price tags – they become an active sales and information tool.

The Future of Electronic Shelf Labels

The electronic shelf labels of the future will be even more intelligent. We see a development towards increased personalization, automation, and integration with other digital technologies. At Delfi Technologies, we are constantly developing our solutions so that your electronic shelf labels remain future-proof.

With the BreeceGo App, employees can also manage electronic shelf labels directly from mobile devices, which further streamlines operations.

Frequently asked questions about electronic shelf labels