At ICA Supermarket Smedby in Kalmar, they have installed electronic shelf labels from Delfi Technologies. The prerequisite for choosing Delfi's solution is that they are partners with ICA, and everything is integrated with ICA StoreOffice and NYA BOB (BackOfficeButik).
ICA Supermarket Smedby in Kalmar is a popular business that has been run for generations. Tony Borgryd, who has installed electronic shelf labels from Delfi Technologies, was hired by the store in 1989 and took over the business from his father in 1995. Since then, the store has opened in new and larger premises, just across the road.
Tony had long gone with the idea of having electronic shelf fronts installed in the store but could not find a system that suited his needs. When he heard about the "Breece System" from Delfi Technologies, which among other things allows you to change prices without sitting at the computer, there was no way around it.
Delfi Technologies is an IT solution provider that, among other things, delivers electronic shelf label solutions from 14 offices throughout Europe, including in Sweden. In total, Delfi currently has more than 3,000 active electronic price tags installations spread across Europe and more than 15 million signs in operation.
With the Breece system, getting started is quick and easy. Delfi Technologies is a certified and approved supplier at ICA IMS, which is a requirement when implementing new systems at the chain. The Breece system is configured by default against ICA's StoreOffice and NYA BOB. The Breece solution with electronic shelf fronts is also cloud-based, and it only requires a wireless antenna that connects directly to the store's existing ICA network.
Tony works as usual in StoreOffice, where he manages prices and promotions. As soon as Tony has made price changes or promotions and presses save, the system automatically picks up the updates and sends them out to the many signs on the shelves.