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Customer displays

Improving the customer experience

Customer displays

Part of a POS system

Valuable part of the retail environment

Customer displays

A customer display is a screen placed at the checkout or other strategic location in a store where customers can view relevant information related to their purchase or transaction. These customer displays typically show information such as prices, product descriptions, advertisements, purchase summaries or other information that is useful to customers during their shopping experience.

The customer display can be part of a point-of-sale (POS) system and can be integrated with the POS terminal or other business applications to display real-time information. It can be a traditional LCD or LED screen, a touchscreen or even a smaller device with a simple customer display such as price displays.

Customer displays
The purpose of a customer display is to improve the customer experience by providing customers with relevant information and the opportunity to confirm their purchase. It can also help promote products or offers and create a more interactive and informative shopping experience. The customer display can be a valuable part of the retail environment to increase sales, encourage customer satisfaction and increase store efficiency.

A customer display is especially important in a self-service solution. Here, a customer display allows you to share relevant information with customers, such as prices, product descriptions, offers and other important details. This helps guide customers through the buying process and gives them the information they need to make informed decisions.

Several types of customer displays

Different types of customer displays

There are several different types of customer displays that can be used in different retail and service scenarios. Some of the most common types include:

Traditional LCD or LED screens: These are standard screens that display text, images and videos and are suitable for displaying advertisements, product information and prices.

Touch screens: These screens allow customers to interact directly with the display by touching the screen. They can be used to select products, navigate through menus and even make purchases. An interactive customer display allows customers to interact directly with the system, select products, make payments and possibly even customize their orders as needed. This creates a more engaging and customized buying experience.

Price displays: These are simple displays that show product prices and can be electronic or manual. They are typically mounted directly on the shelves and are often used to display prices of goods in supermarkets or larger retail stores.

In-store displays: These are larger screens placed around the store and are used to display advertisements, product recommendations, promotions and other information that can influence customers’ purchasing decisions.

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