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Digital Signage & Info Screens

Visual communication

Digital Signage & Info Screens

Flexible and engaging communication

Improved visibility, customer experience and efficiency

Digital Signage & Info Screens

A digital signage solution is a digital form of signage or visual communication that typically utilizes a TV, large screen, monitor or similar display technology to display dynamic content such as text, images, videos and animations. Digital signage can be used to inform, entertain, market and engage audiences in an effective and visually appealing way. This allows businesses and retailers to communicate with their target audience in a more flexible and engaging way compared to traditional signs or posters.

A digital signage solution can help improve store visibility, customer experience and efficiency, which can lead to increased sales and customer satisfaction. Today, digital signage solutions are used in a wide range of industries and environments, including supermarkets and grocery, hospitality, transportation, education, offices and public spaces. Digital signage can be used to inform, entertain, market and engage audiences in an effective and visually appealing way.

Viewing dynamic content

Info screens

Many companies also use info screens in their digital signage solution. An info screen is also a form of digital signage used to display dynamic content such as text, images, videos, news, weather forecasts, advertisements and other forms of information. These screens are typically placed in public spaces, businesses, educational institutions and retail stores to provide useful information and communicate with the target audience in an efficient and constantly updated way by delivering relevant content in real-time. For example, in airports, train stations and bus stations, infoscreens are used to display flight, train and bus departures, gate information, advertisements, safety warnings and other relevant information to passengers.

What does a digital signage solution consist of?

A typical digital signage solution consists of the following components:

  • Displays: These can be LCD or LED screens in various sizes and formats, mounted on walls, stands or other places where they are visible to the target audience.

See a selection of digital displays here
  • Media players: A media player is responsible for playing the digital content on the screens. Media players can be embedded in the display or external devices connected via HDMI or other connectivity options. The media player typically receives and processes the content from a central server or local storage and sends it to the display for viewing.
  • Software: Digital signage software allows users to create, schedule and manage the content displayed on the screens. The software should include features to create templates, schedule playback times, monitor the status of screens, etc.
  • Content: This can include anything from advertisements, product reviews, news, tutorials, social media feeds and more. Content can be updated and customized in real-time to meet changing needs and events.

Digital signage & info screens

Breece Vision 4K - digital signage solution

At Delfi Technologies we have developed a digital signage solution that can be used on existing TVs/screens. Our Breece Vision 4K solution is a digital price tag for your TV – a 4K digital signage solution that supports 4K video quality, high-resolution images, logos, slideshows, multi-product, animated icons etc. In combination with video, Vision 4K enables you to boost sales by highlighting products and prices on TVs, linked to data and updates in your ERP system such as prices, specifications and product data – actually any kind of data available in your system.
Read more here

Benefits of Digital Signage

A digital signage solution can offer a number of benefits, including:

✔ Increased engagement and awareness

The visual appeal of digital signage attracts and holds customers’ attention longer than static signage or posters. Dynamic images, videos and animations can be more eye-catching and engaging, increasing the chances that customers will notice and respond to the message.

✔ Opportunity for targeted marketing

Digital signage solutions make it possible to promote current offers, promotions and events more effectively. Using more targeted and personalized advertising and messaging can increase the effectiveness of marketing by delivering relevant offers and information to specific segments of customers.

✔ Better customer experience

Digital signage can be used to enhance the customer experience by providing useful information and guidance, such as product reviews, guides, product recommendations and interactive maps of the store. This can help customers find what they are looking for and increase their satisfaction.

✔ Time savings and cost reductions

Digital signs eliminate the need to replace and update physical posters and signs manually, saving time and costs associated with printing and distributing materials. In addition, content can be managed centrally from a computer, reducing the need for staff to manage signage.

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