Electronic shelf labels in the toy industry
A highly competitive market with frequent campaigns such as Halloween, Black Friday, Christmas and Shrovetide places great demands on retailers. With electronic shelf labels, it is temporarily easy to keep track of the latest prices and respond to competitors’ prices.
The value of electronic shelf labels in toy stores:
- Omnichannel synergy – same price in physical store as on the webshop
- Ensure price accuracy on the shelf edge
- Free up staff to be more accessible to consumers
- Increase sales by increasing focus on complementary items at the shelf edge (e.g. remember batteries)
- Dynamically update multiple prices – e.g. competitor prices
- Ability to run more frequent campaigns
Get automatic updates on products and prices
Use Breece System and electronic shelf labels to make sure prices and product information are always up-to-date on the shelves. Send information directly from your system to the shelves – in seconds.

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