

Stock visibility on electronic shelf labels (ESL)
Electronic shelf labels (ESL) with stock visibility open up new possibilities for both customers and store staff. By displaying stock status directly on the shelf edge, it creates a transparent and efficient in-store experience that enhances both customer service and inventory management.
With inventory visibility, customers can:
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See if the device is in stock in the store
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Get information about items only available from remote stock
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See if an item is in stock in the back room and can be picked up quickly
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Check stock status in other stores in the chain
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Access stock status on the webshop via QR codes
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Get notified about delivery times for items from remote stock or made-to-order items
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Reserve or buy items directly if they are out of stock
Stock visibility on electronic shelf labels makes it possible to actively engage customers in the buying process while optimizing inventory management and reducing lost sales.
Benefits:
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Increases transparency and trust with customers
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Support omnichannel strategies with up-to-date inventory data
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Reduce lost sales by highlighting remote storage and backroom options
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Create multiple touchpoints, e.g. with Click and Collect
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Enables staff to react quickly to low stock levels
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Ability to dynamically update inventory data without manual processes
Practical examples of use
How to create inventory visibility directly from the shelf edge:
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