Hästbackas Bildelar AB
Hästbackas Bildelar AB: Digital price tags streamline store operations and customer service
Hästbackas Bildelar AB, which has been selling car parts in the Swedish market since 1995, has made an innovative decision to implement digital price tags from Delfi Technologies to free up staff time to assist customers more efficiently in the store.
At Hästbackas Bildelar in Avesta (Sweden), you’ll find a true entrepreneur in Fabian Hästbacka. He has been selling car parts since 1995 and is forward-thinking by nature with a very curious approach. As a self-employed entrepreneur, he is always ready with new ideas and always strives to realize them.
The latest initiative is to replace the store’s paper price tags with a digital solution, giving staff an effective tool to improve their daily routines and strengthen communication with customers. Therefore, Fabian Hästbacka turned to Delfi Technologies to explore the possibilities with modern digital price tags.
"With Delfi Technologies, we've got more than just a supplier; we've got a collaborative partner who is committed and responsive to our needs. It provides us with a complete solution and the opportunity to contribute to and realize innovative ideas to optimize the use of the digital price tags."
The digital price tags not only display products and prices in a neat and organized manner. With the BreeceGO app, the store can add additional sales information to the tags, making it clearer and easier for customers who are car owners, businesses, and auto workshops to get additional desired information quickly and accurately on the shelf.
Always accurate product and price information
Hästbackas Bildelar also wanted to improve customer service by creating a more dynamic and efficient workday handling the many car parts and prices. With digital price tags, customers now always see correct product information and prices on the shelves. This eliminates any form of errors and misunderstandings while also building greater trust in the store’s pricing.
Another reason for the decision to implement digital price tags was the need to quickly respond to any price changes from suppliers. When the store can update prices in real-time, the digital price tags allow them to remain competitive in the market.
Simple installation and setup
The transition to digital price tags has been smooth and fast. One of the advantages of the solution from Delfi Technologies is the Plug & Play easy installation and setup of the solution, allowing the store to quickly benefit from the advantages of the new technology.
Clear display of campaigns
The digital price tags enable clear display of campaigns and offers on the shelves – for example, how much the customer saves with the campaign. This makes it easier for customers to discover and understand current offers, which can contribute to increased sales. Staff no longer need to manually change signs to highlight campaigns, freeing up more time to serve customers.
The digital displays come in various sizes, from small tags for smaller car parts and accessories to larger A4-like tags that are particularly suitable for detailed information, car presentations, campaigns, etc.
User-friendly mobile app
Delfi Technologies’ mobile app (BreeceGo) can be used on all mobile phones, such as Android and iPhone. Here, staff get a truly user-friendly tool to manage the entire solution online, no matter where they are. This gives staff full control and overview of product imports, displays, and transmitters in the store. Staff can easily add additional sales information to the tags, such as additional price logos or messages, adding an extra dimension to the customer experience.
Examples of using additional information on the tags:
- ”Finns i kassan” (can be found at check-out)
- ”Fabian Rekommenderar” (Fabian recommends)
- ”Gratis spolarvätska vid köp av torkarblad” (Gratis spolarvätska vid köp av torkarblad)
- ”PRESENTTIPS” (Present tips)
For Hästbackas Bildelar, the combination of new technology and partnership with Delfi Technologies is valuable in freeing up store staff’s time to focus more on customer service, which in turn contributes to a more efficient and dynamic everyday life in the store.
– With Delfi Technologies, we’ve got more than just a supplier; we’ve got a collaborative partner who is committed and responsive to our needs. It provides us with a complete solution and the opportunity to contribute to and realize innovative ideas to optimize the use of the digital price tags, says Fabian Hästbacka, owner of Hästbackas Bildelar AB.
About Hästbackas Bildelar AB
Hästbackas Bildelar AB has been selling high-quality car parts since 1995. The customer base consists of car owners, businesses, and auto workshops. Hästbackas Bildelar AB also offers total solutions for auto workshops with courier cars, various workshop concepts, guidance, etc.
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