Esso Frekhaug Frekhaug Bilsenter AS
Digital price tags pave the way for customer experiences and dynamic menu updates
At an Esso petrol station in Norway, digital price tags are revolutionizing the deli selection. The solution from Delfi Technologies solution opens up an exciting opportunity to improve price maintenance and inform customers about the daily menu, ingredients and more.
In a world that is constantly moving towards digitalization, gas stations are no longer just a stop for fuel. Digital price tags make it possible to create an interactive and dynamic universe where ingredient maintenance, such as the contents of sandwiches and salads, can also present relevant information to customers.
Esso Frekhaug Frekhaug Bilsenter A/S has taken an innovative step by implementing digital price tags. It is a decision driven by the ambition to focus even more on the customers, explains Jim Roger Gripsgård, General Manager at Esso Frekhaug Frekhaug Bilsenter A/S.
– We wanted to free up time from time-consuming paper sign updates while opening the door to dynamic ingredient maintenance with the digital price tags.
"We wanted to free up time from time-consuming paper label updates and open the door to dynamic ingredient maintenance with the digital price tags."
Real-time updates
One of the biggest advantages of digital price signs is the ability to update information in real-time. For example, the signs can be used as digital buffet signs where prices and availability of sandwiches and salads are updated in real-time. This makes it easier to adapt to changes in demand and preferences, which not only creates a more dynamic and attractive menu for customers, but also allows Esso to reduce waste and ensure the selection is always fresh with the most popular items available.
If there are changes to the deli selection, menu or prices, the gas station can instantly update the signs so customers always have access to the latest and most relevant information. A wireless antenna ensures that new information is automatically sent to the signs.
Detailed information about ingredients
Digital price tags open up the possibility to provide detailed information about ingredients in the gas station’s deli selection. Customers can easily access information about ingredients, allergens and nutritional content. This is not only informative, but also a way to meet customers’ growing interest in dietary content.
Significant savings
Another benefit of switching to digital price tags is the significant time saved by Esso in Norway by no longer having to deal with physical price tags. Maintaining paper signs required manual updates, which was both time and resource consuming. With digital price tags, Esso petrol stations can now easily update prices and offers at the touch of a button, freeing up staff for more customer-oriented tasks at the station. Using a mobile app, BreeceGo, the service station can easily connect new items to new signs or delete items from the system.
– The most important thing for us is our customers. We have more time for them now that we have introduced digital price tags,” says Jim Roger Gripsgård.
About Esso / Frekhaug Bilsenter
Esso Frekhaug Frekhaug Bilsenter A/S puts the customer in focus and offers a good selection for the car and hungry drivers. Here you’ll find real and good food for the whole family when you take a break on the road. The service station’s range of hot food is as wide as it is tempting. The menu includes pizza, hamburger, roast beef, sausages, chicken burgers and kebabs.
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