Charlottenlund Pharmacy
Charlottenlund Pharmacy has chosen a new supplier of digital price tags
Digital price tags have been used for many years in Danish pharmacies. But a decision to replace a previous solution with new digital price tags from Delfi Technologieshas brought new benefits and opportunities to Charlottenlund Apotek.
Charlottenlund Pharmacy, part of the A-Apoteket chain, has many years of experience with digital signage. However, they wanted to achieve greater flexibility in working with products and campaigns. Therefore, the pharmacy has chosen to implement new digital price tags from Delfi Technologies.
Delfi Technologies has just signed a collaboration agreement with A-apoteket, marking an exciting partnership in digital signage and technology solutions for the pharmacy sector.
– Before the switch to Delfi Technologies, we had to take both the product and the sign to the back room to associate a sign with a product. It was time-consuming and cumbersome to take, for example, 50 different products and signs to the back room and then put it all back in the pharmacy area again,” explains Zaydoon Neesan, assistant manager at Charlottenlund Pharmacy.
"In the past, it was necessary to attach cardboard signs with discount or promotional information, which wasn't always super practical or aesthetically pleasing."
App helps with time-consuming tasks
Linking products to new signs has become much more efficient and can now be handled directly at the shelf. With the solution from Delfi Technologies you can operate the signs directly at the shelf using an app and make attachments without having to go back and forth to the office.
The app can be used on smartphones, but can also be installed on handheld terminals, which are often used for other tasks such as ordering products, stock status, etc. Using the app, the pharmacy can now simply scan a sign and then the barcode on a product, and then the product and sign are linked. A task that has become much more efficient and convenient for employees, who can now spend more time focusing on customers or other tasks in the pharmacy.
New campaign opportunities
In addition, the switch to Delfi Technologies’ signs has also enabled Charlottenlund Apotek to highlight promotions and offers with colors and text directly on the signs.
– Previously, it was necessary to attach cardboard signs with discount or promotional information, which was not always super practical or aesthetically pleasing, says Zaydoon Neesan.
Now Charlottenlund Pharmacy can instead mark promotions and offers directly on the digital signs, giving a more elegant and professional presentation. Offer prices are also updated automatically on the signs when there is a change in the ERP system.
Make it easy to comply with legislation
With the Delfi Technologies’ dynamic solution, Charlottenlund Pharmacy no longer has to worry about complying with signage legislation. This innovative solution allows flexible customization of the signage layout, making it possible to indicate different categories such as dietary supplements, medical devices and more directly on the signs. The signs also display unit prices and similar signage requirements. This eliminates the need to manually replace signs or attach cardboard signs.
Simple operation with cloud solution
The new solution is also cloud-based, which means that the pharmacy does not need to have a computer or server to manage the operation of the signs. Now the entire solution is controlled with just an internet connection and an antenna connected to Delfi’s systems.
– “We quickly save 2-3 hours of work when setting up a campaign, simply because we no longer have to take products and signs out to the back room. Now campaigns are automatically updated with red offer color and price, and we can link products to the signs using the Delfi app at the shelf, says Zaydoon Neesan.
In addition to improved practicality and aesthetics, the switch to Delfi’s digital price tags also offers new opportunities. Charlottenlund Pharmacy now also has the opportunity to highlight, for example, 2 products on a sign, which optimizes space on the shelf where the products are particularly narrow.
Less paper and more sustainability
Previously, Charlottenlund Apotek had to print labels to be attached to the signs to indicate which products were involved. Now it is no longer necessary to print labels, as product names and information are highlighted directly in the sign’s graphics. This provides a more sustainable solution that reduces the overall need for paper for labels and products.
Charlottenlund Pharmacy is not the only pharmacy that has chosen to switch to digital price signs. As technology has evolved, more and more pharmacies and businesses have adopted digital signs as a more practical and sustainable solution. Digital signs also allow for faster updating of prices and information, making it easier to adapt to changes in the market.
About Charlottenlund Pharmacy
Charlottenlund Pharmacy in Charlottenlund focuses on providing first-class service and advice in pharmaceutical products and health-related services. With a dedicated team of pharmaceutical experts and professionals, Charlottenlund Pharmacy strives to create a safe and welcoming environment where customers can get personalized advice and support in their health journey.
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